Digital solutions key to enhanced consumer product supply chain resilience

“The real competition is between supply chains, not companies”- Martin Christopher  Words to live by for the global consumer products industry in their aim to build resilient and agile supply chains. Consumer product supply chains are complex beasts whose interdependence continues to be tested by concurrent disruptive forces including trading disputes, cyberattacks, commodity price fluctuations and the impacts of climate change. But a common thread runs through all of these challenges – a changing world where the power of relationships has been superseded by a more transactional approach.  Author – Natasha Telles D’Costa, Director of Strategy, Asia, at Veeva Consumer Products.
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