Support for the 4th year running

Amcor will sponsor the FOOD Challenge Awards’ Health and Wellness category again in 2008.

As a leading supplier of innovative packaging solutions in Australia and New Zealand, Amcor is proud to be again supporting the Food Challenge Awards.

Amcor is a global packaging manufacturer offering a broad range of fibre, metal, plastic and glass packaging products, along with packaging-related services.

Understanding the needs of today’s consumers requires great insight, expert knowledge and experience.

Amcor works closely with customers to understand their challenges and the markets in which they operate.

The recent establishment of Amcor’s Customer Solutions and Innovation Group will drive Amcor’s product leadership and innovation capability and raise its customer and market focus in the future.

The increasing importance of healthy lifestyles in Australia and New Zealand, as well as around the world, is having a profound influence on packaged food and beverage product development within the fast-moving consumer goods sector.

Amcor’s innovation capability and broad product offering enables the company to meet the challenge of delivering on the ever-changing packaging requirements of brand owners and retailers in the growing health and wellness market.

Further information

What are the FOOD Challenge Awards?

Application form 2008

Categories and sponsors 2008

Winners 2007

Best in Show 2007

Welcome aboard

Siemens is proud to sponsor the FOOD Challenge Awards’ Meat and Smallgoods category in 2008.

Siemens commenced operations in Australia in 1872 and is one of the country’s most reliable and trusted brands.

With well-established businesses in both Australia and New Zealand, Siemens is a diversified technology-based solutions provider specialising in the areas of energy, water, healthcare, mobility, productivity, safety, security and the environment, and is one of the largest suppliers of automation and control systems to the food and beverage sector.

At the end of fiscal year 2006 (September), Siemens had achieved $2.157 billion in sales with 3460 employees.

Siemens in Australia and New Zealand is part of the Siemens global network of innovation, which operates in 190 countries throughout the world.

Siemens is pleased to sponsor the FOOD Magazine Challenge Awards.

This sponsorship provides an opportunity for Siemens to further develop its partnerships with the end-users in the industry and spread the word that Siemens is the largest supplier of control systems to the industry through original equipment manufacturers.

Further information

What are the FOOD Challenge Awards?

Application form

Categories and sponsors

Winners 2007

Best in Show

New bottling line at Fosters brewery

New branding for the company’s ‘Carlton Cold’ beer involving a new distinctive label has resulted in Foster’s Australia Yatala Brewery (QLD) and Abbotsford Brewery (VIC) upgrading their bottling lines to handle pressure sensitive labels.

The new labels are self-adhesive and made from printed clear plastic, so the Carlton Cold bottles have to be 100% dry when they are applied to avoid the risk of moisture entrapment and the formation of unsightly bubbles that would disfigure the visually appealing label design.

Yet the high drying efficiency required must not reduce the original production speed of 1000 bottles/minute with wet glue labels.

Indeed, the ultimate goal was to increase capacity.

Initially, Foster’s Australia was going to opt for a bottle drying system based upon conventional air nozzle drying technology but to achieve the higher efficiency demanded, an array of multiple air nozzles totalling a length of six metres would be required.

The cost and footprint of this option, plus the inherent ongoing maintenance demands and high noise levels, caused Foster’s Australia to look for an alternative solution.

The ‘JetPlate’ system produced by Air Control Industries of Chard, UK, was supplied by the company’s Australian distributor Dynamic Engineering Australia, based in Perth.

It cost a third less than the original option considered and occupies around a third of the footprint, yet meets Foster’s Australia drying and throughput requirements.

Benefits of JetPlate

ACI’s JetPlate features delivers twice the volume of air than conventional air nozzles and from a closer position.

Also, the entrained air ensures all water and spray is directed downwards to prevent possible recontamination.

Further, JetPlates are simple to adjust to suit different bottle sizes with no risk of incorrect positioning which can lead to inefficient drying.

How it works

Essentially, the JetPlate arrangement comprises facing plenums each with a face plate with stepped air delivery slots.

This configuration ensures the air delivery pattern effectively pushes liquid down and off the product as it is conveyed between the plenums.

The close proximity of the plenums also ensures there is no risk of bottles falling over.

The JetPlate is both simple to install and maintain because the plenum face plates act as bottle guides thereby eliminating the need for rails.

Also, there is no call for pitch adjustment which might be required to achieve optimum drying with conventional air nozzle systems.

Foster’s JetPlate also includes the company’s optional cap drying system to ensure there is no risk of moisture being trapped under the crown tops.

Performance, safety, space, cost and maintenance are something all manufacturers consider when installing new equipment and the JetPlate excels in all four areas.

Columbit new for 2008

Columbit is proud to sponsor the FOOD Challenge Awards’ Dairy category in 2008.

Columbit is dedicated to supplying stand alone equipment, complete solutions and service to the food processing and beverage industries.

Columbit also supplies quality ingredients and flexible consumables into the general food industry.

Partnerships form the core of Columbit’s business philosophy, as it offers its customers solutions tailored to individual needs.

This includes not only the initial sale of products and equipment but also the highest levels of after sales service and support in:

  • Assisting customers in using new and existing equipment to effectively grow their bottom line and business.
  • Showing customers how to translate quality products into better business solutions, with emphasis on more cost effective production methods and improved yields.
  • Resources and back-up for our customers through Columbit’s food technologists and skilled engineers.

With 70 years experience and representing some of the best known agencies, Columbit is able to offer businesses high quality, dependable solutions, service and support.

Columbit has chosen to be involved with the FOOD Challenge Awards as it offers an opportunity to improve brand awareness and profile.

Further information

What are the FOOD Challenge Awards?

Application form

Categories and sponsors

Winners 2007

Best in Show

New premises for Norgren

Norgren’s Palmerston North Branch has relocated to a newer, larger premises.

The branch services Central Region that encompasses Taranaki, Hawkes Bay and Manawatu areas.

Norgren is a key supplier of pneumatics, automation equipment and process control equipment to the to the meat, dairy, food and beverage industries in New Zealand and Australia.

Laser marking PET

MATTHEWS has released the e-SolarMark Light, a laser designed specifically for marking polymers including PET, providing a clean and visible print without affecting the material structure.

The CO2 laser coding system emits a light band of around 9.4 microns and offers vector-quality code at high line speed for both stationary and on-the-fly marking.

According to the company, the light laser has low operational costs, utilises a touch screen for easy use and is available in IP52 or IP66 for dusty or wet environments.

Partnership benefits industry

Barcode Dynamics and Thorsys Australia have announced a partnership that will drive innovative end-to-end solutions to the food processing industry.

Barcode Dynamics offers services including label manufacturing, thermal printing, data capture and mobility solutions, application integration, software development and professional services, while Thorsy’s specialises in the development and implementation of information technology solutions for the food industry, including traceability and production control products and services.

The combined products and services offered by the partnership will provide a depth previously not available from one organisation in the industry.

The addition of Thorsys’ software and hardware to the Barcode Dynamics product range including labelling solutions, Datamax Thermal printing, Motorola WLAN/ Mobile Computing, as well as existing strategic Microsoft Dynamics partnerships, will enable customers to choose from individual applications and products through to end-to-end enterprise-wide solutions.

The partnership will also enable Thorsys to advance the development of its novel ‘next generation’ software, due for release in 2008.

And the lucky winner is…

Production supervisor at Lemnos Foods Lisa Adams has won six bottles of wine for subscribing to the FOOD Magazine weekly e-newsletter.

Of all those who subscribed between November 9th and November 16th, Ms Adams was selected at random.

The newsletter’s subscription is growing all the time.

If you know someone who would benefit from the industry and product news delivered weekly, sign them up or ask them to visit

Ms Adams’ six bottles of wine will be sent out in the post, in time for Christmas.

First carbon neutral ice cream

Serendipity Ice Cream, based in Sydney, is the first ice cream producer to become carbon neutral according to AGL Energy.

The company has reduced greenhouse gases from electricity by 90% and uses 100% green energy from renewable resources, resulting in savings of 1510 tonnes of carbon dioxide.

It was recognised for its environmental initiatives during a ceremony held by Marrickville Council for Sustainable Business.

Hygienic conveyors

Materials handling solutions provider, Enmin, is supplying the food industry hygienic conveyors to compliment its vibratory processing equipment.

The conveyors are ideal in plant situations where product needs to be elevated such as transporting product from near ground level to the in-feed system of the vibratory processing system.


The conveyors are comprised of stainless steel and food grade plastic belting and components.

Safety issues are eliminated with the direct drive design and the enclosed pulley system.

The conveyors are manufactured to both HACCP and IP65 standards.


The hygienic conveyors are offered as a standard design with flexible belt widths, elevating heights and lengths.

The supporting frame can be produced with lockable castors where mobility is required.

Drives can be supplied in both single phase and three phase electrical configurations.

Additions in the form of product receiving hoppers, in-feed chutes, discharge chutes and diverters, and protection covers are also available.

Novel wine barrel cleaning

Celia Johnson

Australian-based Cavitus, a leading developer of hardware systems solu­tions using high power ultrasonic (HPU) technology specifically for food and beverage applications, has designed a wine barrel cleaning and disinfection system that eliminates harmful bacteria such as Bret­tanomyces dekerra (Brett) from both maturing wine and oak barrels, and reduces the premature disposal of wine barrels due to damage caused by con­ventional cleaning methods.

According to Cavitus, HPU technol­ogy has been around for decades but its potential is not well known in the food and beverage industry.

“We’ve had to go into the wine indus­try and educate global winemakers about the effects HPU can have for bar­rel washing and disinfection in terms of the increase in performance compared with what they have conventionally used for over 50 years, because many are unfamiliar with the technology,” Cavitus chief executive officer Ned Strong said.

“However, it has only been in the last ten years that the price of the equip­ment needed to generate this high-power output of ultrasound has come down to a point where it is accessible for certain applications.”

Applications of the HPU technology include emulsification, de-foaming, extraction and fermentation manage­ment, but it is HPU’s use as a cleaning and disinfection agent that Cavitus believes will bring substantial financial benefit to the wine industry.

How it works

HPU technology converts kilowatts of electrical energy into sound energy, which is then transmitted through liq­uid, whereas conventional, low-energy ultrasonic devices only convert small amounts of electrical energy into sound energy.

The sound energy causes the expan­sion and contraction of micro-bubbles of dis­solved gases until they cavitate, imploding under extreme pressures of 2000psi and tem­peratures of 5000°C, releasing huge shear waves that can be harnessed to improve effi­ciency and product quality in liquid-phase industrial processes.

The effect on wine barrel washing and dis­infecting is to clean the titrates and other detritus build-up from the inside of the bar­rels, as well as to kill micro-organisms on the internal surfaces and in the pores of the oak wood simultaneously and uniformly.

This system, which involves filling barrels to the brim with water as this is the only way to transmit ultrasound through it, results in better uniformity of cleaning and disinfecting compared with conventional spray methods.

Toast and taint

The most common barrel cleaning method used by wine processors is a high-pressure, hot-water wash, which can negatively impact on product quality and cause large amounts of waste.

This conventional method can also lead to the build-up of dirt in the barrel, affecting the synergy between the wine and wood surface required for maturing.

“High pressure tends to destroy the toast on the inside of the barrels, which is essential for transferring oak flavourings into the wine and allowing it to mature,” Strong said.

“Destroying the toast also accelerates the decline of the barrel’s lifespan, meaning pro­ducers may need to replace the barrels soon­er than expected, adding an unnecessary expense to the company.

“We did a study over several years of over one hundred barrels from different wineries in South Australia that had been continuously cleaned using conventional methods.

“When we popped the head staves off, there were residual particles and detritus left behind,” Strong continued.

“Yet that was the barrel they were going to pour fresh red wine into to try and age it.”

Micro-organisms, including Brett, that thrive in humid, warm, sugar-rich environ­ments, get trapped behind the residual dirt in the barrels and are not regularly removed with standard cleaning.

The chemicals excreted by these micro-organisms can taint the wine and give it an unpleasant taste and smell.

Financial incentive Strong commented that in the last five to six years there have been cases of small winer­ies with good brand reputations throwing out an entire year’s production of Cabernet Sauvi­gnon because of contamination, resulting in devastating financial effects.

This application of HPU technology, yet to be implemented in wineries, is anticipated to be rolled out in 2008.

Cavitus is confident that adoption of the technology will be widespread as return on investment appears strong.

“Although we estimate losses of hundreds of millions annually to the Australian wine industry, some well regarded commentators in the industry say the numbers are very con­servative and that it is closer to the USD$1 billion mark,” Strong said.

“Uptake of the technology will have a large financial impact on companies.”

In an industry in which companies constantly seek innovations to strengthen their positions in the market, Cavitus’ system has the potential to give winemakers a valuable competitive edge.

Best-buy cookies

Choc Chip Homestyle Cookies: flour (thiamine), milk chocolate (sugar, cocoa mass, milk solids, cocoa butter, emulsifiers, flavours, dark compounded chocolate (sugar, vegetable fat, cocoa powder, emulsifier [soy lecithin, 492]), sugar, brown sugar, butter, margarine, preservative, antioxidant, vitamins, flavour, colour (beta carotene), egg, water, raising agent, natural flavour

Shelf Life: 10 months

Brand Owner: FoodWorks

Brand/product manager: Amanda Swanell


Packaging supplier: Litho Superpak

Graphic packaging designer: Hayes Berry Tehan

Improved cool room performance

It is imperative that hygiene be maintained in refrigeration systems throughout the supply chain.

AerisGuard technology, the residual actions of which prevent colonisation of cool room surfaces for extended periods, can help.

A complete remediation and preventive treatment can:

• improve airflow

• reduce cool room energy usage by up to 10%, and

• increase shelf life and reduce spoilage through increased indoor air quality.

Typical refrigeration systems continuously recirculate unfiltered air through the forced draught coolers (FDCs).

This exposes the coil of the FDC to high levels of contamination.

When combined with the natural condensation that forms on the FDC the system becomes contaminated.

This contamination builds up gradually and exists unnoticed deep inside the unit.


A biofilm can be broadly defined as an aggregation of micro-organisms that have established contact with a surface and between each other by expressing polymeric substances.

Micro-organisms commonly go through stages of attachment, growth and dispersal to develop complex structures that have been described as ‘slime cities’.

Biofilms form at many surfaces but one of the most common is where water is in contact with a solid surface, as the two requirements for biofilm growth are the presence of micro-organisms and moisture.

Examples of this are dental plaque or the slippery coating on a rock.

The AerisGuard treatments consist of biocides that are impregnated into slow-release polymers that provide six months of residual protection against continuous microbial growth.

The polymers slowly dissolve in the moisture provided on the surfaces to release a trace amount of biocide.

This biocide actively prevents the formation of biofilm in:

• large scale refrigerated warehouses/ facilities of all shapes and sizes

• refrigerated trucks, and

• refrigerated sea-freight containers.

Chocolate milk proved to satisfy

Chocolate milk is more satisfying than soft drink without having any adverse effect on appetite at the next meal, according to scientific research published in the British Journal of Nutrition.

The randomised cross-over trial was conducted on 22 healthy young men of normal weight.

Each was given a 500ml drink of chocolate milk or cola 30 minutes before lunch, at which they were free to eat as much they wished.

Both the chocolate milk drink and the cola drink supplied 900kJ of energy.

The men were asked to report on their satiety and fullness 30 minutes after the drink.

Both satiety and fullness were significantly higher for the chocolate milk than the cola soft drink, although both drinks delivered the same amount of energy.

Researchers believe possible factors for increased satiety include milk’s higher protein content, low glycaemic index, viscosity and cocoa powder content.

To read the abstract of the paper, click here.

To order a copy of the paper from the British Journal of Nutrition, click here.

For further info on dairy products, visit

Meat portioner aids food safety

Food Processing Equipment is the sole distributor in Australia and New Zealand of US-based manufacturer Stork Townsend’s advanced, low-pressure portioning machine.

The new portioning technology is an alternative to the traditional method of forming.

The RevoPortioner can portion whole muscle meat into many natural shapes, while maintaining consistent size and weight.

The technology used by the RevoPortioner retains the original properties of the whole muscle, such as bite, structure and visual appeal.

This piece of equipment will allow the food industry to introduce new poultry, pork, red meat, fish and vegetable products to the market.

Products will retain their typical shape and weight leading to less non-conformity, consistent cooking times and improved food safety.

Able to process meat mixtures either in dough form or as whole muscle, the RevoPortioner is capable of producing a wide variety of product shapes and sizes, such as fillets, tenders, nuggets, patties, fingers and popcorn.

It is also suitable for traditional meat dough formed products, such as nuggets and patties.

Key innovation

Innovative technology and food processing equipment solutions are anticipated to be coming out of Key Technology in the near future with the appointment of Richard Hebel as Chief Technology Officer.

Key Technology is a supplier of equipment for preparing raw foods for further processing as well as optical sorters that remove defective product and foreign material, and vibratory conveyors that safely transport goods.

In this role, Hebel will be responsible for identifying and commercialising advanced new technologies that will expand Key’s range of customer product solutions while engaging new opportunities for corporate growth and diversification.

“The appointment of Rich to this new position is a clear indication of Key’s commitment to developing break-through innovations — this is a very important strategic initiative for Key,” Key Technology chief executive officer David Camp said.

“With Rich’s technology background, big-picture perspective, and business development expertise, he’s ideally suited to take the lead in extending our technology leadership into new arenas.”

Hebel brings more than 30 years of business experience to his position at Key.

Driving nutrition and health

Under the slogan ‘connecting nutrition and health’, three ingredients suppliers will now exist under a new Functional Food Unit, the BENEO group, a section of Südzucker AG.

Orafti, Palatinit and Remy will now be known as BENEO-Orafti S.A., BENEO-Palatinit GmbH and BENEO-Remy N.V.

With an emphasis on multi-disciplinary expertise, BENEO aims to support food manufacturers in all phases of product development, right up to product launch, helping to develop balanced, healthy and functional food products.

There will be no changes to addresses, telephone numbers and VAT numbers.

NZ food sector remains strong

Leone Evans

New Zealand’s (NZ’s) food and beverage industry, including agribusiness, primary production and foodservice, is critical to the country’s overall economic performance.

As such, any changes in the food and beverage industry’s performance will materially impact on the national economy.

At present, the sector employs one in five New Zealanders.

It generates half of NZ’s mercantile exports, comprises 10% of gross domestic product and has grown 5.3% over the past decade (the same rate as the overall economy).

The productivity of the food and beverage industry is better than that of many other sectors, with agriculture having achieved a 60% increase in the last decade.

The sector itself capitalises on NZ’s natural advantages in food production including abundant rainfall, a temperate climate and the plentiful supply of arable land.

However, growth has come largely from productivity gains.

The sector faces the challenge of developing stronger technology and knowledge-based businesses and, as a result, will continue to be characterised as a basic agricultural industry until improvement is gained via increased research and development.

Industry at a glance

Like the economy as a whole, the food and beverage sector exhibits low capital intensity, relatively low levels of research and development investment, skill shortages, low levels of outbound foreign investment and limited access to global value chains.

The sector is dominated by co-operatives, comprising four of the five largest companies and accounting for over 50% of the total sector revenues.

Fonterra alone constitutes 40% of total sector revenue, the top 10 companies comprise 66%, the top 30 companies over 85% and subsidiaries of foreign owned multinationals constitute 24% of total sector revenues. Small-to-medium enterprises make up the remaining 25% of the industry.

International market

In terms of the international market environment, NZ’s food and beverage industry is facing rapid change with greater demand for products that foster wellbeing, meal solutions rather than just ingredients, and a greater emphasis on ethical and ecological standards.

Consumers and retailers have become more attuned to food safety issues, in terms of health concerns and food security, resulting in a convergence of food and health. Consumption patterns are also changing due to an ageing population in the West and an increasingly affluent Asia.

These changes are resulting in the acceleration of market segmentation as trade in processed products outstrips trade in bulk commodities.

In the UK, New Zealand’s fifth largest export market, environmental sustainability and ethical issues including fair trade, free-range and organic have gained increasing dominance on the public’s agenda.

This trend is also gaining momentum in some European markets and has the potential to extend to other parts of the globe.

Rising concerns over climate change have been linked to the food miles debate, which suggests the further a product has travelled the greater its environmental impact.

Retailers such as Tesco have announced that within the next five years labels on packaging will display a product’s carbon footprint. At present, this issue does not seem to have affected NZ’s trade with the UK. However, NZ exporters will need to carefully monitor and appropriately react to these important social issues and their potential impact on both trade and consumer purchasing decisions.


New Zealand has already established itself globally as environmentally conscious, particularly in food production, and its ability to effectively communicate this message and position to the international market will become increasingly important.

As a result of the global food industry consolidating into fewer and larger multinationals wielding the power of fewer and larger brands, NZ businesses will need to connect more effectively with global value chains in order to succeed in the international market.

In order to do this, the NZ food and beverage sector, which continues to be constrained by insufficient investment and expertise, requires more skilled workers and spending on research and development.

Food and Beverage Taskforce

In July this year, the NZ Government announced it’s response to the Food and Beverage Taskforce’s report Smart Food, Cool Beverage, which outlined the challenges and opportunities faced by the sector and the industry’s outlook, and committed to a work program of six key initiatives including $19 million for in-market assistance for the sector offshore.

The Government’s response also included improved infrastructure for new product development to help test and develop innovative food products, increasing the business capability of food and beverage exporters through an audit and mentoring program, and raising productivity and sustainability in pastoral industries.


New Zealand Trade and Enterprise will continue its involvement in the food and beverage innovation process, both in terms of product development and in-market infrastructure development, fostering an even closer working relationship with industry, universities, crown research institutes and Technology NZ.

Raising the international profile of the sector is also a critical element that will underpin sector growth in selected markets.

Looking forward, New Zealand Trade and Enterprise will strive to protect and renew the core of the industry including agribusiness core competency, bio-security, food safety, market access, production efficiency gains, and improved productivity, while continuing to build the base.

Colour coding for safety

More than 1.4km of colour coded water and air pipes were installed to supply processing equipment such as soy bean tanks and pneumatic machinery at the Fortune Soy facility in Padstow, NSW, a leading manufacturer of soy food products.

The initial installation commenced service in early 2005 and has been expanded and changed on an ongoing basis as production needs change.

Typically weighing eight times less than steel, CalAir Air-Pro and Water-Pro pipe systems are reusable, relocatable, and recyclable, as well as being permanently colour-coded for safety according to the gases and liquids they carry.

The system is typically three to four times quicker to install than traditional pipe lines.

Fortune Soy managing director Henry Aw was impressed by the flexibility of the pipes.


Fortune Soy’s pneumatic pipe systems are coloured aqua and the Water-Pro pipes are coloured green in accordance with Australian Standard 1345-1995.

The other CalAir Systems are coded beige for gas, red for fire services, violet for acids and alkalines, brown for oil and black for waste.

“The initial installation commenced service in early 2005 and has been expanded and changed on an ongoing basis as production needs change,” said Fortune Soy managing director Henry Aw.

“In that time I have found that the pipe systems are inherently efficient and any problems are easy to fix.”

The non-corrosive, low-friction internal bore of the polymer pipelines means they will neither damage expensive tools by depositing particulates into the airstream, nor waste compressor energy by inhibiting air flow with the rust build-ups that can strangle traditional systems.

Maintaining the pipes is easy and safe for production workers because the permanent colours immediately identify the contents of the pipes they are working with.

In coming years, many existing traditional pipe systems may need to be replaced in the face of evolving health, safety and environmental regulations, such as those contained in the Australian Occupation Health and Safety Act.

This situation is mirrored in many international markets as an increasing trend.

Attractive alternative

CalAir introduced its colour-coded polymer pipe systems as an alternative to imported systems that typically costed more than twice as much.

The pipe systems are an increasingly attractive alternative to traditional steel pipe systems because they can provide a reduction of 40% in frictional losses and the high sealing efficiency to further reduce energy costs.

The piping system is a totally integrated system, with a comprehensive range of joints, cross-pieces, elbows, fasteners and fittings.

Unlike metal welded systems, which frequently have to be junked when production facilities change location, the CalAir system can be dismantled, cleanly packed away and reconverted to a new use.

Available in sizes from half-inch to four-inch nominal bore (12.5mm-100mm), the sizes involved in the Fortune Soy installation were:

• Air-Pro: A2 (25mm), A3 (32mm), A4 (40mm)

• Water-Pro: W4 (40mm)

CalAir has been recognised by the Australian Government with an Export Achievement Award in 1995 and accepted into the Government-sponsored Australian Technology Showcase in 2002 as a company with new and innovative products capable of achieving world markets.

CalAir also won the Manufacturers Monthly Endeavour Innovative Product Award for 2007.

Educational marketing

Nestle has embarked on another marketing strategy, this time aimed at improving children’s reading abilities.

The company is encouraging children to read by including books in specially marked packets of Cheerios.

Each packet will include one of three adventure-packed short stories adapted from the film The Golden Compass.

Packs of Nesquik will also carry Golden Compass adventure devices to help children bring their own adventures to life.

Golden Compass books will be available with the purchase of specially marked packs of Cheerios from 11th November, 2007.

The promotion will last through January 2008.