Product name: Birds Eye SteamFresh Vegetables & Cheese Sauce
Product manufacturer: Simplot
Ingredients: Broccoli, Cauliflower & Carrots: Vegetables (55%0 (broccoli, cauliflower, carrots), cream (14%), water, cheese (12%) [emmental cheese (milk, salt, lactic culture, rennet) fresh cheese], skim milk powder, seasoning (contains egg), starch, garlic.
Cauliflower: Cauliflower (55%), cream (14%), water, cheese (12%) [emmental cheese (milk, salt, lactic culture, rennet), fresh cheese], skim milk powder, seasoning (contains egg), starch, garlic.
Shelf life: 18 months
Packaging: Laminate outer bag and steam film pouch
Product manager: Kelly Wilson
What the company says:
It's hard to beat a hearty roast meal in the middle of winter and this year, Birds Eye has made it even easier to achieve with the launch of its new SteamFresh Vegetables & Cheese Sauce range.
Bringing a classic, cream cheese flavour to roast meals this season, Birds Eye is giving you the choice of both a cauliflower and a classic mix of broccoli, cauliflower and carrots option, available in stores and online now.
Brand manager for Birds Eye Frozen Vegetables, Kelly Wilson, said that the latest offering from Birds Eye is targeting those with busy lifestyles, particularly those who love cheese sauce with their veggies but don’t always have the time or desire to cook it from scratch.
“Our research has shown that the majority (58%*) of steam vegetable products sold are purchased by one to two person households, so we know that the typical ‘professional couple’ for example, are looking for simple and quick meal options that fit with their busy lifestyles,” Kelly said.
“The Birds Eye SteamFresh Vegetables & Cheese Sauce range is ideal for the time-poor consumer as it can be heated and ready to serve in just three and half minutes. It is perfect for those looking for a fast, hearty and flavoursome feast and is great paired with roast chicken, roast beef, fish or even a grilled steak.”
Birds Eye anticipate the range will also be a big hit with those who are always on the go and looking for simple, tasty and nutritious meal ideas.
Birds Eye’s new range is available now in Coles and Independent stores, and Woolworths stores from April 28th. RRP $3.99 for two individual steam pouches.