Sanitarium’s FibreStart

Product name: FibreStart

Product manufacturer: Sanitarium Health and Wellbeing

Packaging: Carton

Brand website:

Shelf life: Nine months

Brand manager: Andrew Penton

Ingredients: Filtered water, vegetable fibres, (soybean fibre, corn dextrin, inulin), skim milk powder, cane sugar, almonds, maltodextrin, vegetable oils (sunflower, canola), milk protein concentrate, vegetable gums (460, 466, 407), acidity regulator (332).

What the company says
FibreStart is fibre made easy, providing one-third of your daily fibre intake in each 250mL serve. Made with a blend of milk, almonds and plant fibres, FibreStart has a delicious nutty flavour and is packed with both insoluble and soluble fibre. FibreStart is the perfect start to the day to help you feel great and can be added to cereal or used in smoothies, cakes and even ice-cream.


Birds Eye SteamFresh Vegetables and Cheese Sauce

Product name: Birds Eye SteamFresh Vegetables & Cheese Sauce

Product manufacturer: Simplot

Ingredients: Broccoli, Cauliflower & Carrots: Vegetables (55%0 (broccoli, cauliflower, carrots), cream (14%), water, cheese (12%) [emmental cheese (milk, salt, lactic culture, rennet) fresh cheese], skim milk powder, seasoning (contains egg), starch, garlic.

Cauliflower: Cauliflower (55%), cream (14%), water, cheese (12%) [emmental cheese (milk, salt, lactic culture, rennet), fresh cheese], skim milk powder, seasoning (contains egg), starch, garlic. 

Shelf life: 18 months

Packaging: Laminate outer bag and steam film pouch

Product manager: Kelly Wilson

What the company says:
It's hard to beat a hearty roast meal in the middle of winter and this year, Birds Eye has made it even easier to achieve with the launch of its new SteamFresh Vegetables & Cheese Sauce range.

Bringing a classic, cream cheese flavour to roast meals this season, Birds Eye is giving you the choice of both a cauliflower and a classic mix of broccoli, cauliflower and carrots option, available in stores and online now.

Brand manager for Birds Eye Frozen Vegetables, Kelly Wilson, said that the latest offering from Birds Eye is targeting those with busy lifestyles, particularly those who love cheese sauce with their veggies but don’t always have the time or desire to cook it from scratch.

“Our research has shown that the majority (58%*) of steam vegetable products sold are purchased by one to two person households, so we know that the typical ‘professional couple’ for example, are looking for simple and quick meal options that fit with their busy lifestyles,” Kelly said.

“The Birds Eye SteamFresh Vegetables & Cheese Sauce range is ideal for the time-poor consumer as it can be heated and ready to serve in just three and half minutes. It is perfect for those looking for a fast, hearty and flavoursome feast and is great paired with roast chicken, roast beef, fish or even a grilled steak.”

Birds Eye anticipate the range will also be a big hit with those who are always on the go and looking for simple, tasty and nutritious meal ideas.

Birds Eye’s new range is available now in Coles and Independent stores, and Woolworths stores from April 28th. RRP $3.99 for two individual steam pouches.


Stickys snack bars

Product name: Stickys

Product manufacturer: Stick to Health

Ingredients: [StickyBanana example]  Banana (50%), Walnuts, Agave Nectar, Almond Meal, Coconut Flakes and Cinnamon.

Shelf life: Six months

Packaging: Six coloured plastic wrappers

Product manager: Jack Anning

Brand website:

What the company says
Stickys are organic snack bars ideal for a healthy mid-morning or afternoon snack. They are sugar-free, gluten-free, dairy-free and are all round guilt-free fruit and nut bars that will boost your energy and satisfy your sugar craving without any of the preservatives commonly found in processed snack bars.

Stickys are available in six flavours each of which is uniquely blended and textured to provide you with the opportunity to select from a variety and fully relish in the fact that you are treating yourselves to a healthy, yet satisfying snack.


Moccona Awaken

Product name: Moccona Awaken

Product manufacturer: DE Coffee & Tea Australia

Ingredients: 100 percent coffee beans

Shelf life: Two years from manufacturing date

Packaging: Glass jar and paper label

Product manager: Tiana Handel

Brand website:

What the company says
Experience the smooth taste of Moccona Awaken. Its balanced and rounded flavours make it the perfect coffee to enjoy every morning.


Sail & Anchor The Bloke Red Ale

Product name: Sail & Anchor The Bloke Red Ale

Product manufacturer: Gage Roads

Ingredients: Malts: Ale malt, Melanoidin, Caramunich®, Medium Simpsons Crystal, Naked Golden Oats, Cararoma®, Cararye® Hops: Cascade, Galaxy, Ella, Chinook

Packaging: Glass bottle

Brand website:

What the company says
What happens when you take two great names in craft beer and give them free reign in the brew house? The result is ‘The Bloke’, an innovative collaboration brew between Fremantle’s Sail & Anchor and leading US craft beer brewer, San Diego based Karl Strauss Brewing Company.

The Bloke red ale is the latest, limited edition seasonal release from Sail & Anchor following previous releases ‘Jack Tar’, ‘Changing Tides’ and ‘Devil Dodger’. Sail & Anchor brewmaster Bill Hoedemaker says The Bloke’s aroma is reminiscent of the smell of butterscotch, hitting the nose with warm caramel and toffee notes.

“Taste-wise, The Bloke is medium-bodied and toasty; and the combination of US and Australian hops gives it great aroma and lingering bitterness. Pour it into a glass to open up the nose and get a glimpse of that fantastic deep amber colour,” says Bill.

Karl Strauss’ Brew Master Paul Segura, who visited Fremantle to develop the collaboration adds, “The Bloke has a lot of those nice caramel-like flavours – toasty, nutty, toffee. How can you not like any of those flavours? That rich amber colour from the caramelisation looks delicious and will no doubt appeal to a broad audience.”

“The decision to create a red ale came about organically with Sail & Anchor. When the original mock-up of the recipe came across I thought ‘Wow these guys are feeling exactly the way I’m feeling’. We all love red ales and Karl Strauss has over 25 years experience in creating them,” Paul says.

The Bloke is available on tap at Sail & Anchor Hotel in Fremantle, selected ALH venues across NSW, QLD, VIC and WA and at all Dan Murphy’s and BWS stores nationwide with a RRP $8 for a 640mL bottle.


RAUCH juice

Product name: RAUCH

Product manufacturer: Rauch Group

Ingredients: (RAUCH ACE juice ingredients) Minimum 30% Orange, Carrot, Lemon Juice, citric acid, aroma, Vitamins (C, E) and provitamin A.

Shelf life: The estimated shelf life for Rauch is from 8 to 11 months depending on the flavour and production date. However, when opened the juice opened / seal broken – it' like any perishable product.

Packaging: 200 ml glass bottle OR 1L Tetra pack

Product manager: Bruno Fine Foods & Distribution

Brand website:

What the company says
RAUCH has recently launched 200ml glass range of premium juice and nectars in the Australian market. A majority of the juices are 100 percent fruit with no added sugar, RAUCH aims to offer as many varieties as possible. Every RAUCH bottle with a 100 percent seal indicates that there is 100 percent fruit in the bottle, nothing else.

RAUCH juice is currently available in Pineapple, Apple, Orange, ACE (orange, carrot and lemon), Strawberry and Tomato. The nectar variety includes Apricot, Pear and Peach. The refreshing taste of RAUCH will satisfy fruity cravings and serves as the perfect base for both mocktails and cocktails.

RAUCH offers a family of beverages, the fruits are picked at their most vital stage ensuring that the juices are packed with vitamins and mineral nutrients. Founded in 1919, RAUCH is an Austrian family business and one of the leading juice companies in Europe, satisfying the thirst for fruit in over 100 countries. The success of RAUCH relies on extensive quality control, respecting the most important asset – the fruit. RAUCH is one of the few enterprises that carry out the entire processing from the fruit to the packaging, which positions them as global leaders in the competitive fruit juice industry.

From nature, for people – RAUCH products stand for healthy enjoyment and refreshment. RAUCH 200ml glass juices and nectars is available selected cafes and retail outlets.


Bürgen Gluten Free White Bread

Product name: Bürgen Gluten Free White Bread

Product manufacturer: Tip Top Foodservice

Ingredients: Water, Modified Tapioca Starch (1442), Rice Flour, Canola Oil, Sugar, Maize Starch, Soy Flour, Egg White, Vegetable Fibre, Dried Yeast, Iodised Salt, Vinegar, Vegetable Gums (412, 464).

Shelf life: Four months after manufacture when Frozen / 14 days from thawing

Packaging: Vacuum packed

Product manager: Brian Esplin , National Business Manager, Tip Top Foodservice

Brand website:

What the company says
The new Bürgen Gluten Free White Bread is catering for the growing gluten free market and is frozen from fresh, specifically for the foodservice market. This enables foodservice outlets to keep sufficient product on hand to meet demand, while also minimising any waste.

“We invested time and resources into developing the most flavoursome gluten free bread for Australian foodservice outlets. We had feedback from the industry that existing products on the market did not match the taste requirements of consumers and took up the challenge to provide an offering that satisfied the demand for gluten free products while not compromising on flavour,” said Brian Esplin, National Business Manager for Tip Top Foodservice.

The Bürgen Gluten Free bread will be distributed frozen to foodservice outlets from April 1. The product can be thawed quickly as needed, meaning minimal impact on preparation time, and also minimising any waste.  Bürgen Gluten Free White is vacuum packed and will be available nationwide via foodservice distributors, supplied in cartons of 6 with four months frozen shelf life.

La Zuppa Curry Laksa Noodle Soup

Product name: La Zuppa Curry Laksa Noodle Soup

Product manufacturer: Valcorp Fine Foods

Ingredients: Water, Potato, Onion, Carrot, Long Bean, Cocobut Milk, Rice, Yellow Currey Paste, Sugar, Salt, Ginger, Lemongrass, Colour, Coriander Seed, Cumin, Noodles

Shelf life: Two years

Packaging: Microwaveable Bowl with Cardboard Casing

Product manager: Bree Dight

Brand website:

What the company says
Lunch has never looked better with the introduction of La Zuppa’s new range of Asian-inspired noodle soups this winter.

With an authentic blend of traditional Thai flavours and fine rice noodles, the La Zuppa Curry Laksa Noodle Soup is one of the most recent flavours added to La Zuppa's extensive range of 99 percent fat free microwaveable soups.

The Curry Laksa includes a separate pouch of fine vermicelli noodles for an Asian twist on winter’s beloved comfort food. Ready in just two microwave minutes, it's the perfect option for a quick, healthy lunch on the go – all you need is a spoon!

San Remo Gluten Free Tagliatelle

Product name: Gluten Free Tagliatelle

Product manufacturer: San Remo Macaroni Company Pty Ltd

Ingredients: Maize starch, egg, maize flour, potato starch, rice starch, emulsifier (E471)

Shelf life: 24 months

Packaging: Film

Product manager: Michele Lok/Tom Rippon

Brand website:

Describe the product
San Remo has expanded its extensive range of gluten free products to now include a new gluten free tagliatelle which offers people the experience of enjoying quality pasta with the added benefit of being gluten free.

All of San Remo’s gluten free pasta range is free of gluten, dairy products and yeast, and offers the ‘al dente’ taste and texture only found in good pasta.

The new gluten free Tagliatelle complements San Remo’s other gluten free products so that pasta can remain a favourite meal option for everyone without compromising on quality.

Other choices in San Remo’s gluten free pasta range include CousCous, Fettuccine, Macaroni, Lasagna, Penne, Spaghetti and Spirals.

San Remo’s new gluten free Tagliatelle is available from Metcash stores.

San Remo Slimmers’ Selection

Product name: Slimmers' Selection

Product manufacturer: San Remo Macaroni Company Pty Ltd.

Ingredients: Konjac Flour (90%), water, firming agent (calcium hydroxide), water

Shelf life: 12 months

Packaging: Film and Tray

Product manager: Michele Lok/Tom Rippon

Brand website:

What the company says 
With only 41kJ per serve, the new Slimmers’ Selection provides people with an ideal meal option as a pasta alternative which is low carb and low salt, and does not contain any fat, egg, dairy, gluten, soy or sugar.

The Slimmers’ Selection Angel Hair and Spaghetti options are available through Metcash stores, while Woolworths is currently stocking the Spaghetti choice.


Endless Cider

Product name: Endless Cider

Product manufacturer: Cellar d'or Pty Ltd

Ingredients: Apple or Pear, Ciric Acid, Cane Sugar, Preservative 220

Shelf life: 24 months

Packaging: Glass

Product manager: Sasha Goldsmith

Brand website:

What the company says
After a trip to the UK, we spotted a gap in the market for a real cider for those who don’t like cider, and obviously for those who already do. We are not beer drinkers, so would never go down the beery path. We are from the wine industry, and that’s the talent we wanted to draw from. We love Champagne, so we developed Endless Cider with a decorated Sparkling Maker, using traditional artisan techniques with only real crushed fruit from Victoria’s Gippsland region supporting local growers. There are no nasties in Endless, and that’s the way we like it. We say it's cider with a heart and cider made with love. (Vegan friendly and gluten free).


Wattie’s Squeeze & Stir soup

Product name: Wattie's Squeeze & Stir Creamy Chicken

Product manufacturer: Heinz Watties

Ingredients: Water, Skim Milk, Cream (19%), Potato, Marinated Chicken (5%), [Contains Soy, Mineral Salts (450, 451)], Onion (3.5%), Maltodextrin, Maize Thickener (1414), Salt, Chicken Stock, Rice Thickener (1414), Natural Flavour, Yeast Extracts, Carrot Juice, Herbs

Shelf life: 12 Months

Packaging: Plastic Sachets

Product manager: Anne Lindsay

Brand website:

What the company says
The solution to enjoying soup instantly is here! Wattie’s Squeeze & Stir soup delivers the goodness and flavour of real soup with a rich soup paste in a convenient single-serve sachet.

Wattie’s Squeeze & Stir soup is the perfect snacking solution for your mid-morning or late-afternoon slump and is now available in eight delicious flavours. This unique soup paste contains no preservatives and is full of flavour – simply squeeze the soup paste into a mug, add boiling water, stir and enjoy.

Now in two delicious new flavours, just in time for winter, Creamy Chicken and Sweetcorn & Chicken. The perfectly sized 70g single-serve will easily become a winter essential for your desk drawer, bag or briefcase.

Wattie’s Squeeze & Stir eight delicious flavours are available in the instant soup aisle of leading supermarkets nationwide. Retail price around $1.49 each.

Pitango Free Range Chicken & Vegetable Soup

Product name: Pitango Free Range Chicken & Vegetable Soup

Product manufacturer: Pitango Pty Ltd

Ingredients: Chicken Stock 52%, Vegetables 38% (Carrot*, Potato*, Sweet Potato*, Corn*, Onion*, Green Peas*, Garlic*), Free Range Chicken 7%, Corn Starch*, Salt, White Wine*, Sunflower Oil*, Thyme, Sweet Paprika, Pepper.

Shelf life: Six weeks

Packaging: Pouch

Product manager: Sharon Addington

Brand website:

What the company says
Pitango, famous for creating delicious, organic and fresh chilled soups and meals, will release their own spin on this loved classic this autumn: Pitango Free Range Chicken and Vegetable Soup.

This is a classic, well-loved soup and Pitango made sure they stayed loyal to the recipe. They used real, fresh ingredients and only the best free range chicken. The aim was to create a product that had an honest homemade taste and flavour, something that Pitango is known for!

Launching nationally in April, the Pitango Free Range Chicken & Vegetable Soup will be the perfect option for those cold winter nights in, or to warm you up at lunchtime on those chilly days!

Pitango Free Range Chicken & Vegetable Soup will launch across Woolworths stores nationally from 7th April. Pitango soups and meals can be found in the chiller section. RRP $6.99.


All-Bran High Fibre Muesli

Product name: All-Bran High Fibre Muesli

Product manufacturer: Kellogg's Australia

Shelf life: Nine months

Packaging: 450g resealable packs

Product manager: Mathieu Manson

Brand website:

What the company says
What do you get when you combine the high fibre of All-Bran with delicious-tasting muesli? Fibrelicious All-Bran High Fibre Muesli, a new breakfast option that’s pleasing to your tastebuds and promotes digestive health.

With rolled wholegrain oats, crunchy All-Bran twigs, nutritious seeds and tasty fruit pieces in fun resealable packaging, the brand new All-Bran High Fibre Muesli is available in three fibrelicious flavours; Apricot & Almond, Summer Fruits and Cranberry & Pink Lady Apple. With 25 percent more fibre than other mueslis, you can start your day right by supporting your digestive health.

Try it with skim milk, yoghurt or throw in some fresh berries; each variant features pepita seeds which contain essential nutrients and add a delicious crunch. The newest addition to the muesli shelves is high in dietary fibre, low in sodium and is a source of protein. A mixture of different fibres means that you are supporting your digestive health with every bite.

It’s The Duck’s Nuts

Product name: It's The Duck's Nuts

Product manufacturer: Duck Creek Macadamias

Ingredients: Australian macadamias, chocolate, honey, savoury spcies

Shelf life: 12 months

Packaging: Vacuum sealed packs, card outer satchel

Product manager: Jane Duff

Brand website:

What the company says
The ultimate guilt-free and great value 80g treat, It's The Duck's Nuts are made with the same high quality and attention to detail you’d expect from Duck Creek in the perfect size and price for snacking. Grown in the pristine Byron Bay hinterland, crafted from natural ingredients and hand packed with care on their plantation located in historic Newrybar.

Available in eight flavours: Milk Chocolate, Dark Chocolate, Honey Roasted, Wasabi, Hickory, Abalone, Roast Garlic and Roasted & Salted.


100% Aussie Grown Baked Beans

Product name: 100% Aussie Grown Baked Beans (Rich Tomato)

Product manufacturer: SPC Ardmona

Ingredients: Navy beans (50%), Rich Tomato Sauce [tomato puree (26%), water, sugar, maize thickener (1422), salt, seasoning (contains natural flavour), food acid (citric), antioxidant (ascorbic acid)]

Packaging: Available in singles: 140g, 410g, 850g and 1kg. Multi – packs: 4x220g and 3 x 410g

Product manager: Mike Murray

Brand website:

What the company says
A loved household name, established in 1918, SPC is famous for baked beans, spaghetti, packaged fruit and fruit snacks.

To celebrate Australian farmers, SPC has launched SPC 100% Aussie Grown Baked Beans, becoming the only major brand of baked beans that is 100% Australian grown and made.

SPC baked beans are proudly grown in Atherton and Kingaroy in QLD, as well as the Riverina District in NSW.

SPC Ardmona has been committed to bringing premium packed fruit and vegetables to Australians for nearly 100 years. Iconic food brands include Ardmona, GOULBURN VALLEY, IXL, SPC and TAYLOR’S.


Skinny Cow Choc Cherry ice cream cookies

Product name: Skinny Cow Choc Cherry ice cream cookies

Product manufacturer: Peters Ice Cream

Ingredients: Water, Wheat Flour, Sugar, Milk Solids, Glucose Syrup (Wheat), Polydextrose, Colours (150c, 120, 150d), Rice Syrup, Maltodextrin, Cream, Vegetable Oil, Inulin, Soy Flour, Cocoa, Vegetable Origin Emulsifiers [477, 322 (Soy), 471 (Soy)], Vegetable Gums (460

Shelf life: 18 months

Packaging: Multipack of 4 (170ml x 4)

Product manager: Natalie Wharton, 03 9565 7700

Brand website:

What the company says
Skinny Cow’s delicious ice cream treats continue to put smiles on the dials of dieting lovelies everywhere. They’re under 151 calories, 97 percent fat free and contain no artificial sweeteners – now you can have your ice cream and eat it too!

May’s Spice Racks

Product name: May's Spice Rack

Product manufacturer: MSR Foods

Ingredients: Almond Meal, Coriander Powder, Brown Sugar, Cumin Powder, Tumeric Powder, Garam Masala, Pepper Powder, Dried Chilli, Cinnamon, White Poppy Seeds, Cardamons, Cloves, All Spice, Bay Leaf

Shelf life: 12 months

Packaging: Transparent pouches with hang cell

Product manager: Terese Trinh-Tyler

Brand website:

What the company says
May's Spice Racks are unique, beautifully hand-packed curry kits each with a complete recipe and all the spices and exotic ingredients you need, in the right order, proportion and quantity to cook a curry from scratch – the authentic way. You’ll love making and eating these aromatic, delicious, home-style curries. You will quite simply taste the difference!


Organic apple and raspberry fruity water

Product name: Organic Apple & Raspberry Fruity Water

Product manufacturer: Whole Kids

Ingredients: Organic apples (66.5%), spring water (30%), raspberries (3.5%)

Packaging: 200ml carton

Brand website:

What the company says
New fruity water is a delicious mix of 70% juicy organic apples, yummy raspberries and a splash of spring water (30%).

Never ever made from concentrates or yucky artificial stuff like preservatives, fake flavours and weird colours. No added sugar and no reconstituted ingredients.

Perfect for school lunchboxes and the perfect size for little hands.


Trumpeters Alcoholic Ice Tea

Product name: Trumpeters Alcoholic Ice Tea

Product manufacturer: N & C Beverages

Ingredients: Cold Infused Tea (80%); Premium Vodka (10%); Carbonated Water, Sugar, Food Acid (330), -Preservative (202)

Shelf life: 12 months

Packaging: Designed by Street Ink and packaged by Asahi Premium Beverages. Available in singles, four packs and 24 bottle cartons

Product manager: Hayden Newton


What the company says
Trumpeters represent a celebration of the simple things in life such as sharing an ice-cold beverage with a friend or enjoying a tipple whilst watching a set from your favourite band.

The recipe is a twist on an original New Orleans recipe and draws upon influence from 1920’s New Orleans when alcoholic ice tea was drunk illegally across speakeasies during prohibition. The original New Orleans recipe has now been refined and Trumpeters has urged the public to ‘taste rare perfection’ found within an ice-cold bottle of the alcoholic ice tea.

Trumpeters has been created by Hayden Newton, from Victoria, who saw a gap in the market to deliver an authentic and innovative product. Hayden’s vision came after a tasting session with a close friend who owns a tea importation business and from that moment he set upon creating one of Victoria’s first alcoholic ice teas.  

Hayden believes that the new product will target a market ready for a change from cider and beer. Hayden said “What we have created at Trumpeters is a taste that really is unique and different to any other ice teas on the market. We are passionate in using only the most premium tea leaves to guarantee such a distinctive taste and that is why we pick seasonally from organic high grown plantations in Sri Lanka.”

The ice tea is extracted by use of a unique cold infusion method to ensure the most desired flavour is extracted. Pure super premium vodka is then added and gentle carbonation brings the refreshing nature of the iced tea – perfect for the summer season.

“It’s a great drink for summer BBQ’s but can also be sold in the on-trade using a pitchers and giving Trumpeters a cocktail feel with ice and citrus fruits.”