King Oscar Sardines in Extra Virgin Olive Oil

Product name: King Oscar Sardines in Extra Virgin Olive Oil

Product manufacturer: Manassen Foods

Ingredients: Brisling Sardines (78%), Olive Oil (21%), salt

Shelf life: Indefinite. The good thing about canned fish is that the fish remains fresh until the can seal is broken, so as long as the integrity of the can remains good (i.e. no rust, no severe dinting, etc) the fish remains as good as when it was packed and sealed

Packaging: 106g aluminium cans, with ring pull lids, sealed with an outer film label.

Product manager: Scott White

Brand website:

What the company says
When it comes to sardines, size matters – the smaller the sardine, the more delicate and delicious the flavour. And King Oscar, set to celebrate 100 years in Australia, produces the smallest sardine species of them all.

As Australian consumers become increasingly concerned about the source of their food, they can rest assured about the purity of the King Oscar label.

King Oscar only use the remarkably tiny and tender brisling caught wild in waters off the Norwegian fjords and the North Sea, and harvested at maturity for peak quality. They are lightly oak-wood smoked, which gives them their unique mild taste.

King Oscar sardines are carefully packed by hand to preserve their delicate quality and texture, until ready to be consumed.

Not only do their consistently deliver great taste, they are nutritional too – naturally rich in Omega-3 polyunsaturated fatty acids and high in protein.

King Oscar sardines come in top-grade extra virgin olive oil, soybean oil and in a variety of delicious gourmet sauces.


Tassal’s Easy Bake Salmon

Product name: Easy Bake

Product manufacturer: Tassal

Ingredients: Tasmanian grown Atlantic Salmon, various herbs and seasoning depending on the flavour.

Shelf life: Two years

Packaging: Two salmon fillets, each in their own oven-bake-bag which locks in flavour.

Product manager: Caroline Hounsell

Brand website:

What the company says
Australia’s largest Atlantic salmon producer, Tassal, has launched a convenient and tasty range of frozen salmon which makes enjoying salmon for lunch or dinner easier than ever.

Tassal’s Easy Bake Salmon range includes three delicious flavours including Sweet Chilli, Herb Butter & White Wine and Natural. Simply pop the Bake-In-Bag in a pre-heated oven for 20-25 minutes or in the microwave for three minutes and it is ready to eat.

Tassal spokesperson Caroline Hounsell said the Easy Bake range offers consumers a new level of convenience and flavour when it comes to frozen salmon.

“Our Easy Bake range includes pre-prepared, beautifully flavoured individual salmon fillets, making it incredibly easy to eat salmon every day."

Tassal Easy Bake Salmon is available in Woolworths at $9.95 RRP.


Franks Summer apple and pear cider

Product name: Franks Summer Apple & Pear Cider

Product manufacturer: Franklin Cider Company

Ingredients: apples and pears

Shelf life: five years

Packaging: bottled & kegs

Product manager: Naomie Clark

Brand website:

What the company says
A collaboration between award-winning vigneron Julian Alcorso and Tasmania’s Woodside Orchards, The Franklin Cider Co. has two launch varieties: Frank’s Summer Apple and Frank’s Summer Pear Ciders, with further premium seasonal varieties in the pipeline, including cherry and strawberry.

“We’ve designed our ciders to occupy a unique position in the marketplace,” comments Naomie Clark-Port, Franklin Cider Co.’s Joint Managing Director. “Both industry statistics and our own thorough research identified two distinct ends of the cider market – craft or handmade at one end and premium high volume at the other."

“Many new Australian cider products fall into the craft/handmade category. We are lucky enough to be able to combine our access to large quantities of premium raw ingredients with best practice high volume manufacturing to be a player at the premium, high volume end of the market."

Alcorso, the maker behind the Frank’s Cider magic, receives fruit from Woodside orchard in the heart of Australia’s Huon Valley apple-growing region.

Domaine Wine Shippers are the appointed national distributors for the brand. The Company has already secured distribution in key venues in TAS, QLD, VIC & NSW including Melbourne’s Crown Casino.

Frank’s Cider is available in 330ML bottles with an RRP of $5.50 for both varieties. The cider is also available in a Four Pack and 30 litre kegs.


PureBred White Farmhouse Loaf

Product name: PureBred White Farmhouse Loaf

Product manufacturer: Cuisine Royale


  • Water
  • Rice Flour
  • Tapioca Starch
  • Thickeners (460b, 464, 466, 415)
  • Maize Starch
  • Tapioca Flour
  • Viatamins: Thiamin, Folic Acid
  • Psyillium Husk Powder
  • Canola Oil
  • Potato Starch
  • Wholegrain Maize Flour
  • Yeast
  • Egg White Powder
  • Invert Suga

Shelf life: eight days

Packaging: Food grade heat sealable polypropylene with a 30 micron gauge, suitable for recycling.

Product manager: Aisling O’Loughlin

Brand website:

What the company says
PureBred’s range of gluten free bread has been created with the health and dietary needs of Australians in mind.

One in one hundred Australians are living with coeliac disease and gluten intolerance. Tasty gluten free bread is a much sought after food for Australians living with gluten intolerance and coeliac disease. Many people avoid bread completely as they are limited to tasteless ‘cake-like’ bread that crumbles in your hands.

PureBred contains an exclusive sourdough recipe to deliver the taste of traditional bread to people who’d given up hope. PureBred is high fibre, low fat, gluten free, wheat free and dairy free bread that you don’t have to toast to enjoy.

PureBred contains half the amount of fat of the leading brand of gluten free bread, up to three times the amount of fibre and comes in small, portion controlled slices to help control calorie intake.

PureBred is available in White Farmhouse Loaf, Super Soft White Sandwich Rolls, Multigrain Farmhouse Loaf and Seeded Wholegrain Sandwich Rolls. PureBred is available at Coles.


Baby Bites by Luke Mangan

Baby Bites by Luke Mangan is the first fresh baby food range in Australia that has been developed by a Michelin-star trained chef.

Product name: Baby Bites Toddler Pots

Product manufacturer: Baby Bites by Luke Mangan

Shelf life: 21 – 26 days (35 days from manufacture)

Lamb Pot Roast: Chicken stock, water, Australian lamb, sweet potato, potato, pumpkin, broccoli, carrots, celery, onions, tomato paste, potato flour, garlic, thyme

Chicken Paella: Chicken stock, water, Arborio rice, Australian chicken, onions, red pepper (capsicum), peas, parsley, garlic, smoked paprika

Chicken Casserole: Chicken stock, Australian chicken, water, Pearl barley, carrots, onions, celery, sunflower oil, potato flour, rosemary powder

Packaging: Cardboard outer, plastic bowl-shaped tub for easy serving

Product manager: Melanie Gill and Heath Molloy

Brand website:

What the company says
Baby Bites by Luke Mangan is the first fresh baby food range in Australia that has been developed by a Michelin-star trained chef.

The meals are made without any preservatives or additives so time-poor Australian mums and dads can easily serve their young children quality home-style food no matter how busy their day gets.

The new range of Toddler Pots includes three wholesome dishes: Lamb Pot Roast with Vegetables, Chicken Casserole with Pearl Barley and Chicken Paella, which are made in small batches and gently cooked so that young taste buds can enjoy the taste of real ingredients and freshly made, nutritious food.

The Baby Bites Toddler Pots are suitable for toddlers over ten months old and will be available nationally at Thomas Dux stores, or delivered to your door by Aussie Farmers Direct from mid-February 2013, RRP $3.95 for a 180g pot.


Yummia: Bircher Muesli & Breakfast Trio

Product name: Yummia: Bircher Muesli & Breakfast Trio

Product manufacturer: Yummia

Ingredients: rolled oats, natural yoghurt, fresh and dried fruits.

Shelf life: Fresh 2 weeks, and can be frozen for up to 6 months

Packaging: Individual portion size packs in tamper evident containers, with a carbon neutral cardboard wrap and spoon included.

Product manager: Mia McCarthy

Brand website:

Describe the product
Yummia is an industry leader in yummy and convenient breakfast products. All products come ready made, suitable for immediate sale and consumption. Yummia offers two distinctive and innovative product lines; bircher muesli and breakfast trio.

BIRCHER MUESLI – A traditional bircher muesli product with a twist. Already pre-made for convenience. LOW GI rolled oats, pre-soaked in fresh fruit and lush natural yoghurt. We do not soak our product in juice. NO ADDED SUGAR, ALL NATURAL.

BREAKFAST TRIO – An exciting and innovative product exclusive to YUMMIA. A triple layered product consisting of an oaty, almond base, with fresh fruit and natural jelly topped off with natural yoghurt. An exciting new mouthful with each bite! NO ADDED SUGAR, ALL NATURAL.


New Ice Cream Cone Cookie

Product name: Ice Cream Cone Cookie

Product manufacturer: Snowy Mountains Cookies

Ingredients: Wheat flour, white sugar, butter, icing sugar, 100s & 1000s, free range eggs, golden syrup, free range egg white, cream of tartar, natural colour

Shelf life: approx four months

Packaging: Each Ice Cream Cone Cookie is wrapped individually

Product manager: Nolen Oayda – Snowy Mountains Cookies

Brand website:

What the company says
It's an ice cream that doesn't melt – the Ice Cream Cone Cookie! Made with no preservatives, no artificial colours or flavours, and using only the best quality ingredients, such as free range eggs – for a wholesome, natural and guilt-free cookie experience.

San Remo Wholemeal CousCous

Product name: San Remo Wholemeal CousCous

Product manufacturer: San Remo

Ingredients: Wholemeal durum wheat semolina

Shelf life: Greater than two years

Packaging: On Creative

Product manager: Tom Rippon

Brand website:

What the company says
Treat your tastebuds to the flavours of the Mediterranean with San Remo’s new Wholemeal CousCous.

With a distinct and delicious nutty taste, it is a versatile accompaniment to traditional meals; Wholemeal CousCous goes well with stews or tagines, dried fruits, vegetables, lean meats or even Mediterranean-inspired summer dishes or salads.

Easy to prepare and ready in six minutes, it is an inspired alternative to rice or potatoes.

New Wholemeal CousCous is low in fat, high in fibre and a good source of protein.

It follows San Remo’s standard CousCous variety.

“CousCous almost certainly originated in North Africa but for hundreds of years it has been an important part of Italian pasta culture,” said Mr Michael Neale, chief marketing officer at San Remo.

“With its distinct nutty taste, new Wholemeal CousCous suits a range of recipes especially those including nuts, fruit and red meat.

“San Remo Wholemeal CousCous is high in fibre, but we believe people will buy the product based on the taste.

“I think they will use standard CousCous with fish and white meat, and the Wholemeal CousCous with stronger flavoured dishes.”

San Remo Wholemeal CousCous comes in a convenient 450g box and is available at Woolworths supermarkets.


Australia’s Own organic wraps

Product name: Australia's Own Organic 100% certified organic Rye, Oat and Linseed wraps

Product manufacturer: Freedom Foods Brands

Ingredients: Key ingredients are water, organic Wheat Flour, organic Wholemeal Flour (25%), organic Grain & Seed Mix (4.5%), rolled Oats (1.5%), linseeds (1.5%)

Shelf life: Extended shelf life of three months

Packaging: Five wraps per pack (225g net)

Product manager: Angelo De Blasio

Brand website:

Describe the product
Australia's Own Organic 100 percent certified Rye, Oat and Linseed Wraps are made up of Organic Wheat Flour and Organic Grains, and unlike many other bakery products on the market, offer consumers the 'E's they want (ease and enjoyment with meal preparation) and not the ones they don't want – 'E' preservatives.

Certified organic; high in fibre, Australian made, containing no artificial colours or flavours nor any genetically modified ingredients, naturally rich in complex carbohydrates for energy and available in a resealable pack for freshness, Australia's Own Organic 100 percent certified Rye, Oat and Linseed wraps are a nutritious and enjoyable way to tackle the lunchtime sandwich – guilt free!


Blushing Banana Berry Crunch

Product name: Blushing Banana Berry Crunch

Product manufacturer: Freedom Foods Brands

Ingredients: Key ingredients are Multigrain Flakes (Rice Flour, Wholegrain Sorghum Flour, Maize Flour, Psyllium Husk, Apples Juice Concentrate) Brown Rice Syrup, Real Fruits (Banana (2%), Strawberry (1%)), Sunflower Oil, Natural Banana Flavour, Natural Strawberry Flavour

Shelf life: Approx. 12 months

Packaging: 375g net box

Product manager: Joan Isaac

Brand website:

Describe the product
Blushing Banana Berry Crunch has been developed to deliver a gluten, wheat and nut free breakfast cereal to kids of all ages without sacrificing on nutrition or taste. The cereal is also aimed at helping families who suffer from food intolerances tackle the most important meal of the day – breakfast.

With no added cane sugar (a big tick around Australian breakfast tables) and using only natural fruit, Blushing Banana Berry Crunch is creating a significant point of difference in supermarkets around the country.


A new healthy snack by Carman’s

Product name: Roasted Nut Bars

Product manufacturer: Carman's

Ingredients: Carman’s Roasted Nut Bars with Almond Hazelnut & Vanilla Almonds, peanuts, hazelnuts, glucose, pumpkin seeds, honey, rice syrup, puffed rice, psyllium husk, cinnamon, natural vanilla flavour. Carman’s Roasted Nut Bars with Almond, Cashew & Cranberry Almo

Shelf life: approx 12 months

Packaging: 95 percent recycled cardboard with individually wrapped bars in plastic

Product manager: Mandy Carr

Brand website:

Describe the product
Carman’s nut bars are a healthy and handy snack to keep in your handbag, glove box, gym or laptop bag for easy sustenance on the run.

The new nut bars are available in three varieties: Almond Hazelnut & Vanilla, Almond, Cashew & Cranberry as well as Macadamia, Coconut & Apricot. Each bar is full of wholesome nuts and seeds and is less than 200 calories per serve.

RRP $4.99, pack of 5 bars


New muesli from Carman’s

Product name: Light 5 Grain Natural Muesli & Flakes

Product manufacturer: Carman's

Ingredients: Rye, bran straws, wholegrain oats, bran flakes, barley, rice, cranberries, flame raisins, currants, Pink Lady apples, freeze dried strawberries, sunflower oil, natural vanilla flavour

Shelf life: approx 12 months

Packaging: 95 percent recycled cardboard box with recyclable plastic inner

Product manager: Mandy Carr

Brand website:

Describe the product
Carman’s Light 5 Grain Natural Muesli & Flakes is made from 70 percent grains, is 97 percent fat free and high in fibre, which helps to keep you full without weighing you down.

With only 120 calories per serve, Carman’s Light 5 Grain Natural Muesli & Flakes combines five grains with cranberries, strawberries, Pink Lady apples and vanilla, making it a delicious way to start the day.


New treats from Nestle’s Milkybar

Product name: MILKYBAR Big Rounds Milk & Cookies

Product manufacturer: Nestle

Ingredients: Sugar, Full cream milk powder, Vegetable fat (Antioxidant [309]), Cookies (11%) (Wheat flour, Sugar, Vegetable oil, Cocoa, Raising agent [500], Salt, Flavour), Emulsifier (Soy lecithin, 476), Flavour.

Shelf life: Approx 12 months

Packaging: Individually plastic wrapped

Product manager: Joyce Tan

Brand website:

What the company says
MILKYBAR Big Round Milk & Cookies combines the great creamy MILKYBAR taste with deliciously crunchy cookie pieces. The fun sheriff’s badge embossed design will make MILKYBAR Big Round Milk & Cookies a hit as an after school treat for kids– but they’re so tempting you might hide a few in your office drawer or high pantry shelf too!

With Christmas just around the corner, MILKYBAR Big Round Milk & Cookies are also an ideal stocking stuffer!

MILKYBAR Big Round Milk & Cookies are in store now, available throughout Australia at major supermarkets.


On Cloud 9 with new Regal frozen yoghurt

Product name: Cloud 9 Frozen Yoghurt

Product manufacturer: Regal Cream Products Pty Ltd.


Shelf life: Approx. 18 months

Packaging: Recycled plastic packaging

Product manager: Claire Scott

Brand website:

What the company says
Cloud 9 Frozen Yoghurt is Australia's newest, most indulgent super premium frozen yoghurt dessert.

Made with no artificial colours and flavours, and with healthier credentials than other frozen desserts with its live probiotic cultures, Cloud 9 Frozen Yoghurt is available in three different flavour combinations:

  • Vanilla Heaven – with raspberry coulis and chocolate fudge pieces
  • Strawberry Dream – with real strawberry chunks and biscuit pieces
  • Limoncello Bliss – with a lemon curd swirl

Making indulgence a whole lot more attainable for the Australian women, this deliciously decadent and luxurious frozen yoghurt is available across selected Coles and independent (IGA) retailers nationally from November 2012.


Ikana EasySteam Mussels

Product name: Ikana EasySteam Mussels

Product manufacturer: Greenshell New Zealand

Ingredients: Ocean Fresh organically grown mussels with either Ginger Soy Sauce or White Wine and Cream

Shelf life: 18 months

Packaging: EasySteam

Product manager: Mark Ventress

Brand website:

What the company says
A species unique to New Zealand, Greenshell™ Mussels are one of the healthiest, most delicious gourmet food choices. However they are often considered expensive and too hard to include on your weekly menu. The Ikana EasySteam Mussel range is the healthy and easy solution, all in five minutes!

Ikana EasySteam combines the freshness of organically grown mussels with the gourmet delicacy of steam cooking. The Ikana EasySteam range is made with freshly prepared, chef inspired sauces which are free from artificial flavours and colours.

Ikana EasySteam Mussels are lightly blanched then snap frozen to lock in the flavours and goodness. They are packed in convenient ‘easy steam’ trays that can be placed in a microwave and cooked from frozen in just 5 minutes.

The easy steam packaging means you can have a dinner or lunchtime option that’s easy, fast and full of flavour, from freezer to your plate in minutes – just add your favourite pasta, rice or salad.

A great source of Omega 3, iron and protein, New Zealand Greenshell™ Mussels are one of the healthiest, most delicious and now easiest and quickest gourmet meal choices available.

Ikana EasySteam will launch two flavours exclusively across Woolworths stores nationally from the 3rd December 2012.


Gippsland Dairy serves up yoghurt with a twist

Product name: Gippsland Dairy Twist Single Serve

Product manufacturer: Bead Foods Pty Ltd

Ingredients: Milk, Sugar, Milk Solids, Yogurt Cultures.

Shelf life: 40 days

Product manager: Lisamarie Pejovnik

Brand website:

What the company says
Gippsland Dairy has introduced single serve tubs of their popular and award winning Twist yogurt range. The Gippsland Dairy Twist range is now available in smaller 160g tubs with a convenient spoon in lid for snacking on the run.

“Until now, our Twist yogurt range has only been available in larger 300g and 720g tubs, which are perfect for sharing. We wanted to give people another option by introducing a smaller portion size that can be eaten anywhere, at any time,” said Peter Meek, managing director of Bead Foods, makers of Gippsland Dairy.

“The new single serve tubs are designed to be enjoyed in one sitting and ideal for anyone looking for an indulgent treat at home or when out and about. The spoon-in-lid will allow people to enjoy our yogurt during the day at work and is also great for lunchboxes”, said Meek.

The Gippsland Dairy Twist yogurt is crafted using time-honoured techniques and traditions and contains no stabilisers, thickeners or gelatine. The single serve range will be available in five flavours including blueberry, passionfruit, mango blood orange, blackberry pomegranate, and smooth & creamy.

Made in Australia using Australian milk, and local and imported (seasonal) fruit, the Gippsland Dairy Twist range has become one of Australia’s fastest growing dairy brands. The Blueberry Twist was awarded the Champion for Flavoured Yogurt at the Australia Dairy’s 2012 Australian Grand Dairy Awards.

The new Gippsland Dairy Twist single serve range is now available in Coles, Woolworths and independent grocery stores with a RRP of $2.49/160g in blueberry, passionfruit, mango blood orange, blackberry pomegranate, and smooth & creamy.

Wonder Winnie by Nudie

Product Name:  Wonder Winnie

Product manufacturer:  Nudie

Ingredients: Cranberry, Apple, Aloe Vera Grapefruit,Gingko, Biloba, Lemon, Guarana,Raspberry,Rosehip

Shelf life: Six months

Product manager:  Rachel Clarke

Brand website:

What the company says
A delicious tasting low calorie, 100 percent natural, water-based quencher. Wonder Winnie is naturally sweetened (with stevia), has no added sugar, and is enhanced with the added bonus of Aloe Vera, Gingko Biloba, Echinacea, Rosehip and Guarana.

5 flavours:
• Cranberry and Apple with Aloe Vera
• Grapefruit with Gingko Biloba
• Lemon and Apple with Guarana
• Cranberry, Apple and Lemon with Echinacea
• Cranberry and Raspberry with Rosehip


Bondi Chai Latte

Product name: Bondi Chai Latte

Product manufacturer: Karmer Pty Ltd

Ingredients: sugar, milk powder, honey, black tea extract, honey, spices

Shelf life: 2.5 years

Packaging: foil pouches, sachet sticks

Product manager: Martin Buggy

Brand website:

What the company says:
Describe the product: Australia's most awarded, most profitable and extremely popular chai latte. A dry-powder, premium+ product specifically designed to completely dissolve in milk, Bondi Chai Latte is sold around the country and in many other countries around the world – including India itself.


Aribars – now with 25 percent less sugar

Product Name: Aribars

Product Manufacturer: Hampden Trading Pty Ltd

Shelf Life: 12 months

Caramel: Organic crisp wholegrain brown rice (35%), organic rice syrup, organic invert syrup, organic sustainable palm oil, organic sugar, organic vegetable humectant (glycerin), organic agave inulin, organic sunflower oil (rosemary extract, antioxidant (mixed tocopherols concentrate)), organic caramel flavour, organic colour (caramel I), sea salt. May contain traces of peanuts, tree nuts, sesame seeds and soy.
Cocoa: Crisp whole grain brown rice^ (35%), raw cane sugar^, brown rice syrup^, palm oil^, cocoa powder^ (3.2%), vegetable glycerin, agave inulin^, vanilla flavour^, chocolate flavour^ (0.5%), sunflower oil^, rosemary extract^, antioxidant (natural tocopherol), sea salt. ^Certified Organic. May contain traces of peanuts, tree nuts, sesame seeds and soy.
Vanilla – Crisp whole grain brown rice^ (38%), raw cane sugar^, brown rice syrup^, palm oil^, vegetable glycerin, agave inulin^, vanilla flavour^ (0.5%), sunflower oil^, rosemary extract^, antioxidant (natural tocopherol), sea salt. ^Certified Organic. May contain traces of peanuts, tree nuts, sesame seeds and soy.

Packaging: Cardboard

Product Manager: Sonia Alves

Brand website:

What the company says:
Aribars are a delicious snack made from nutritious, certified organic ingredients. These deliciously, rice crispy bars contain the goodness of wholegrain brown rice and are gluten, wheat and dairy free. Our new and improved Aribar recipe now contains 25 percent less sugar making them the healthier alternative. We’re excited to announce the latest addition to our Aribar range, Caramel Crunch. It has the same yummy consistency as our other bars and gives you a REAL caramel hit!

Available now in three varieties, Chewy Cocoa, Vanilla Blast and Caramel Crunch, they’re so delicious you won’t be able to decide on a favourite. With no artificial colours or flavours, kids will love the soft and chewy texture. Each pack contains five individually wrapped Aribars making them perfect for school lunch boxes. You just can’t go past our seriously yummy snacks with no nasties!


Ti Tonics Super Teas

Product Name: Ti Tonics

Manufacturer: Ti Tonics Ltd

Ingredients: New Zealand water, natural sweetners (erythritol, stevia leaf extract), cane sugar, citric acid, natural colour (black carrot), grape seed, natural mango flavour, white tea

Shelf life: One year

Product Manager: Tracey King – also the founder


What the company says:
Ti Tonics Super Teas use natural compounds from grapeseed combined with a delicate white tea base to provide supercharged levels of antioxidants that also taste great.

The grapeseed extract in Ti Tonics is an astonishing antioxidant which is 20 times more powerful than Vitamin E, and 50 times greater than Vitamin C making one Ti Tonics serving equivalent to five servings of fruit and vegetables*.

They come in five natural fruit flavours including pomegranate, blueberry, nectarine, passion and mango and have no artificial sweeteners or preservatives and less than half a teaspoon of sugar per bottle.

The grapeseed extract in Ti Tonics supercharges the antioxidant benefits of white tea and this provides it with its high polyphenol content as well as the proteins, lipids, and carbohydrates which help to protect and repair the body’s cells. These compounds are also believed to help promote cardiovascular health, concentration, memory capacity, the immune system, cell regeneration and include anti-aging properties.

Ti Tonics is produced in New Zealand using a 100 percent Aqua Pure process that uses only water to extract the bioactives from the fruits.

*This is measured through its ORAC rating- the internationally recognised measure of antioxidants per gram.