CCA launches new Sprite campaign

Coca-Cola South Pacific has launched the next phase of Sprite's 'Cut Through The Heat' brand campaign, dedicated to inspiring and empowering Aussies to deal with life's awkward moments. 

The campaign kicks will include the return of the brand's distinguished ambassador, Sprite Saver, who will amplify Sprite's 'cut through' message through a number of 'refreshing' environments.

There will be a heavy focus on social media, designed to build an active and engaged community of Sprite lovers and encourage younger consumers to build a connection and affinity with the brand. 

The company said that content will be geared towards sparking dialogue around cutting through heated moments, positioning Sprite as a tool to cut through them and demonstrating how it can give consumers the confidence to keep their cool.

Donna Mulholland, Group Marketing Manager, Coca-Cola South Pacific said: "We're looking to build brand equity and increase engagement amongst consumers by capturing their interest through a series of fun and engaging executions that will be rolled out in market in the coming months. Our refreshment message also remains at the heart of the campaign as we continue to educate consumers about the product benefits."

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