Celebrating 10 years of MICE in 2023

With the 2023 MICE event now over, event organisers have announced the dates for the next event in 2024.

After celebrating its 10th Anniversary this year, MICE 2024 has been announced for 12-14 of May 2024 at the Melbourne Convention and Exhibition Centre. 

With the close of the 2023 MICE event in the rear-view mirror, potential exhibitors are being encouraged to organise their 2024 displays in order to get a head start on next year’s event.

MICE routinely hosts more than 170 exhibitors representing all sectors of the global supply chain, including coffee producers and green importers, equipment manufacturers, roasters, café owners, and baristas.

The event also routinely attracts close to 11,000 attendees each year and exhibiting is considered one of the best ways to highlight brands and products to key stakeholders in the market. 

Many sectors within the coffee industry showcase at MICE and find success in doing so, from dairy, alternative dairy, packing technology, machines such as grinders and coffee makers, to other general areas of
the industry. 

Among some of the exhibitors who have found a place at MICE are ADM Packaging Automation, BioPak, Brewtech, and Ally Coffee. 

Since its inception in 2012, MICE has become the largest dedicated coffee show in the Southern Hemisphere. 

Organisers reiterate the purpose of the expo is to connect buyers and sellers and bring industry members together in the one space annually to do business. It’s a one-stop-shop for the latest and greatest technology circulating the global coffee industry. 

Whether you are in search of top-quality equipment or looking to showcase your business alongside other top-tier companies, MICE2024 is the place to be. 

The MICE Product Innovation Awards recognises the best innovations from exhibitors, and are judged by an independent panel throughout the expo. The Awards offer the chance for exhibitors to showcase their newest products to the wide-ranging MICE audience. 

In addition, all finalists are eligible to be considered for the People’s Choice Award. The People’s Choice Award will be decided by votes from attendees.

This year, among the 2023 winners, Trimatt ColourStar AQ V by Trimatt Systems was awarded the Product Innovation Award for Coffee Accessories. The Trimatt ColourStar AQ V is a digital colour printer for sustainable paper and cardboard packaging.

Roastar Coffee Packaging won the People’s Choice award for their product “The Good Cup”. 

The Good Cup is a one piece, compostable, sustainably sourced paper cup with an integrated lid, available in a range of sizes and ideal for hot or cold drinks.

This year, MICE renewed its focus on a more environmentally conscious industry and this focus is expected to continue into the future.

“We want all visitors and exhibitors to know that we’ve put our best efforts into making MICE2023 the most sustainable event to date,” said MICE show director Lauren Winterbottom.

“We had a lot to celebrate this year, and it included the number of sustainability partners and initiatives we had taking place throughout the show.”

MICE was launched in 2012 with the express purpose of connecting buyers and sellers, combined with giving industry members a dedicated space for the coffee industry. 

It remains Australia’s first and only dedicated coffee trade show, providing an anchor point for both national and international guests to add to their calendars.

In its 10 years, MICE has built a reputation for generating valuable leads and insight for guests, stakeholders,
and exhibitors. 

And in those 10 years, the trade show has also become the biggest dedicated coffee expo in the Southern Hemisphere. 

Get in early and secure your spot at the 2024 MICE trade show. Visit internationalcoffeeexpo.com

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