Celebrating healthy heart baking solutions

As the baking industry faces the challenge of delivering heart-healthy versions of consumers’ favourite products, the United Soybean Board (USB) congratulates both the baking industry on their efforts to incorporate heart healthy ingredients, and the American Heart Association (AHA) for their research and educational outreach, equipping consumers with the knowledge they need to make heart-healthy food choices.

On October 9th, the USB and its partners, Archer Daniels Midland Company (ADM) and ACH Food Companies will host a benefit dinner event during the International Baking Industry Exposition (IBIE) in Orlando, Florida.

Money raised will aid the AHA’s continued research and educational efforts, helping the organisation communicate important messages about heart-healthy ingredients, including solutions to the trans fats challenge.

The event, co-sponsored by ADM and ACH Foods, will highlight the importance of choosing heart-healthy ingredients in baked good applications.

Speakers will discuss heart-healthy ingredients for the baking industry and offer trans fat solutions.

The dinner menu will feature foods free of trans fats and prepared with trait-enhanced soybean oil varieties.


The IBIE expo is one of the most well-attended and respected baking industry events in the US, attracting more than 20,000 baking professionals from around the world every three years.

It provides an opportunity to reach influential representatives from the baking industry who are faced with the particularly challenging task of removing trans fats from baked goods without sacrificing taste or functionality.

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