Food Manufacturing, News

CELSIUS and Suntory Oceania agreement to expand energy drink market

Celsius Holdings, Inc, maker of the CELSIUS energy drink brand, announced its expansion into Australia and New Zealand, to boost global sales and distribution.

CELSIUS and Suntory Oceania enter into definitive manufacturing, sales and distribution agreement.

John Fieldly, Celsius Holdings, Inc. chairman and chief executive officer said, “We’re pleased to introduce our refreshing, great tasting and functional CELSIUS energy drinks to consumers in Australia and New Zealand.”

 

CELSIUS has selected Suntory Oceania as its exclusive manufacturing, sales and distribution partner in Australia and New Zealand.

“We expect to continue our international growth at a measured pace, targeting strategically important energy drink markets and employing our proven playbook to build a strong and passionate consumer base,” said Fieldly.

CELSIUS previously announced a sales and distribution agreement with Suntory Beverage & Food Great Britain and Ireland, and sales in those markets are expected to begin in the second quarter of 2024.

“As we build Suntory Oceania, we are delighted to be partnering with CELSIUS to evolve our portfolio and deliver new growth opportunities for all retail partners,” said Darren Fullerton, chief executive officer of Suntory Beverage & Food Oceania.

“We are excited to launch our strategic plan in Q4 2024 across the retail landscapes of Australia and  New Zealand, and we look forward to accelerating growth in 2025,”  said Tony Guilfoyle, Celsius Holding Inc. chief commercial officer.

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