Qantas’ in-flight snack offering has been elevated to new heights since Charlie’s Cookies launched its Proud to Call Australia Home campaign in late March.
Long known for its grass-roots values and innovative approach to business, Australian made and owned Charlie’s has developed a delicious new line of specially curated in-flight snack boxes with heart.
“Through our on-going relationship with Qantas we discovered a shared vision for wanting to get behind great Australian organisations. Charlie’s set about developing this exclusive program of philanthropic support via Qantas’ complimentary in-flight snack menu, which naturally taps into a huge captive audience. It’s a real win-win all round”, says Ken Mahlab, Managing Director of Charlie’s Cookies.
Each Proud To Call Australia Home snack box includes portions of Delre International Black Jack Aged Cheddar Cheese, Tucker’s Natural Rosemary Lavosh, Beerenberg Caramelised Onion Dip and a 2-pack of Charlie’s very own Gingerbread Hearts, making the perfect mid-flight pick-me-up.
Also launched on March 29th, the new Proud To Call Australia Home snack boxes highlight the work of Aboriginal and Torres Strait Islander organisation, Bangarra Dance Theatre.
Long known for its grass-roots values and innovative approach to business, Australian made and owned Charlie’s has developed a delicious new line of specially curated in-flight snack boxes with heart.
Bangarra Dance Theatre Executive Director Philippe Magid says, “We’re thrilled to be partnering with Charlie’s Cookies on their innovative new campaign supporting Australian initiatives and organisations. We’ve been fortunate to have a long and meaningful association with Qantas, so this is great opportunity for us to deepen our relationship and grow brand awareness with their customers via the Charlie’s Cookies snack box.”
Charlie’s Cookies Proud To Call Australia Home snack boxes will be a complimentary offering on selected Qantas domestic flights from 29 March 2016 to 30 September 2016.