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Cheers to 140 years of Tasmania’s best beers

The James Boag’s team hosted a morning tea for political representatives, customers and the brewing and sales teams, where they toasted the brewery’s 140th birthday and rich brewing history in Tasmania.

James Boag’s State Sales Manager John Burchill said the Tasmanian beer industry has faced many challenges over the last 140 years, but COVID-19 has been the most significant.

“Our customers here in Tassie had to close their doors to their local patrons with next to no notice, and while they have reopened their doors, their businesses are still hurting due to the loss of interstate and international tourists visiting the state,” said Burchill.

“It’s fair to say there hasn’t been a lot to celebrate over the last couple of years, but today we are delighted to celebrate James Boag’s 140th with our team and toast its future success, and what we hope will be a wonderful summer ahead.

“We cannot wait to welcome back tourists from the mainland and overseas and show them once again why Boag’s is Tassie’s favourite beer.”

James Boag’s Brewery Manager Nathan Calman said the James Boag’s team is proud to brew great beer for all of Tasmania.

“It is a great moment to be able to mark this milestone with our fantastic team here at the brewery. They are truly the beating heart of this place,” said Calman.

“We make cracking beer here at James Boag’s and we know without the great support of loyal Tasmanian beer drinkers we wouldn’t be here today.

“So today, all of us here at James Boag’s say thanks to everyone that has been and continues to be a part of this fantastic brewing story: From the farmers to the truck drivers, brewers, packers, retailers, hoteliers, publicans, restaurateurs and loyal Boag’s drinkers – cheers to you all.”

HISTORY

Established in 1881, James Boag began a tradition of brewing excellence on the banks of the Esk River in Launceston, and to this day continues to forge a reputation for making great tasting Tasmanian beer it’s Launceston home.

Arriving in Tasmania from Scotland, James Boag took over the Esk Brewery which he ran with his son.  While they kept the name Esk Brewery, many referred to it as ‘Boag’s Brewery’ instead, which eventually stuck.

The brewery grew quickly, and by 1886 was producing seven thousand gallons per week of ale and stout, employing thirty staff and had built a new malt-house. As the brewery evolved with the modern era of crisp, lager-style beer, James Boag had bought Cornwall Brewery in 1901, capturing the majority share of Tassie’s north.

Generations of local brewers have continued to innovate and respond to Australia’s evolving thirst for Boag’s.

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