Saputo Dairy Australia, the operating subsidiary of Saputo. in Australia, is hereby issuing this media release to announce Cheer Cheese is the new name for Coon cheese in Australia. The name change follows Saputo’s careful and diligent review to honour the brand-affinity felt by our consumers while aligning with current attitudes and perspectives.
“Treating people with respect and without discrimination is one of our basic principles and it is imperative that we continue to uphold this in everything we do,” Lino A. Saputo, chair and chief executive officer, Saputo,
“Our decision to change the name of Australia’s much-loved cheese reinforces this commitment to build a culture of acceptance, inclusion and respect where everyone feels a sense of belonging.”
“Cheer Cheese is a cheese for everyone, and we trust our valued consumers and those who are new to our products will embrace this new name,” said Cam Bruce, commercial director, Saputo Dairy Australia.
“We want to stay true to the brand values. Cheer Cheese enriches everyday moments, with our signature taste that brightens your morning, noon or night. Cheer Cheese fits into every part of your day and brings that extra little bit of happiness. Whether it’s a sliced snack, a part of your family’s dinner time favourite or a melty midnight toastie.
The new product will appear on supermarket shelves nationwide from July 2021