CHEP won gold and silver for two of its customer solutions at the 2016 POPAI Marketing at Retail Awards, announced last week in Sydney.
The global provider of supply chain solutions won gold for its Retail Display Pallet and Beverage Tray System; and silver for its Retail Modular Pallet.
According to the company’s Director of Strategy and Marketing for Australia and New Zealand, Justin Frank, both solutions deliver significant sustainability benefits in the supply chain. He said the two awards reflect the environmental benefits of the products in the distribution and merchandising of beverages.
“CHEP supports a share and re-use circular economy and we work with our customers and partners to innovate and deliver efficiencies, reduce waste, and improve flow through their supply chain.
“Both platforms are designed to move products seamlessly from the manufacturer to the retail floor, as an innovative one-touch solution fully-stocked and ready to go, while also removing the need for one-way cardboard packaging and minimising transport resources, including a reduction in fuel.
“The solution delivers superior category management by being: easy to see; easy to access; easy to replenish; easy to flex; easy to remove; and easy to re-use.
Around 65 per cent of retail supply chain costs are incurred in the short distance from the loading dock to supermarket shelf display.
“Together, with the movement from the distribution centre, it is commonly known as the ‘last mile’ and is the current battleground for innovation in the quest to gain efficiency, reduce environmental impact, improve on-shelf availability and promote sales.” Frank added.