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Cherry Ripe launches new campaign [video]

To mark its 90th anniversary, Cherry Ripe has launched a new campaign led by a TV commercial.

Titled ‘Feeding the soul since 1924’, the ad shows a female protagonist through the decades, getting lost in a ‘me time’ moment with a Cherry Ripe while listening to music.

Developed by Droga5, the TVC features iconic fashion trends and home interiors, travelling back in time through the decades to Cherry Ripe’s inception in the 1920s.

Cherry Ripe marketing manager Audrey Green said “The new commercial is a great way to remind people that Cherry Ripe has been providing Australians with an intimate ‘me’ moment for 90 years. No matter how frantic life is, everyone enjoys creating some time to get lost in a really good song with a delicious little indulgence.”

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