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China wine trade connections to be rekindled in Hong Kong

Trade Minister Joe Szakacs will lead a delegation of representatives from 36 wineries heading to Asia’s largest wine show later this month to recapture some of what was once a $900 million market.

The Malinauskas Government will support the local wineries participating in VinExpo as they re-engage with China following the trade barriers lifting in March. 

Nineteen producers will also travel to Shenzhen in mainland China and have an opportunity to develop important relationships with buyers.

The visit will be the first opportunity for SA wine representatives to meet Chinese buyers since the tariffs were lifted.

Curator Wine co-proprietor and winemaker, Tom White said attending the Expo is an exciting opportunity to meet key distributors. 

“Attending VinExpo in Hong Kong is an exciting opportunity to meet key distributors from right across Asia, all in one place.

“Wine markets in Asia are quickly expanding and South Australia’s world-renowned wine regions are competing with those in Europe and the US. It is vital that producers can visit the countries on our doorstep to build strong trade relationships with key industry players and strengthen market diversity,” said White. 

Each winery’s attendance at VinExpo and the trade program in Shenzhen will be subsidised by the State Government’s nearly $2 million China reengagement support package.

Some wineries, including Barossa’s Curator Wine Co, are projecting export growth of up to 60 per cent by the end of 2025 following China’s re-emergence.

The China wine export market was valued at $946.5 million per year at its peak and accounted for nearly half of the state’s wine exports before tariffs were introduced.

This will be the first trade delegation to Hong Kong by any Australian Minister since before the pandemic.

Exports to China across all categories have grown by 39 per cent over the 12 months to March.

In that same period, SA was the only state in the country to see its global exports grow in that time – up three per cent to $17.7 billion, compared with a national decline of 10 per cent.

VinExpo will take place in Hong Kong between 28 and 30 May, with 10,000 trade visitors set to attend, consisting of importers, buyers, distributors, producers, sommeliers, and merchants.

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