Chinese Milk market preferring cartons

Carton pack makers are set to profit from the rapid growth of China’s milk market, according to market analyst, Euromonitor. 

In an article posted on DairyReporter.com, Euromonitor cartons are tipped to increase a market dominance. Brick and shaped liquid cartons represented two thirds of China’s milk market in 2010, which left flexible plastic pouches with roughly 23 percent. 

According to Dr Benjamin Punchard, head of packaging research at Euromonitor “Liquid cartons will take share from flexible plastic, the other main pack type used for liquid dairy in China”.

“Liquid cartons are considered to be a quality pack type”, Dr. Punchard explained, “that engenders a feeling of trust in the product. With the melamine scare still in memory, packaging that conveys quality, robustness and trust are well positioned to do well.”

However, given the increase of milk consumption in China over the coming years, Dr. Punchard believes that all types of packaging will benefit.

Per capita consumption is currently low but with a big population and positive market momentum, milk packaging is on its may to becoming big business in China.


Image courtesy https://www.tradekool.com

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