A new platform has been developed to allow Chinese consumers to quickly check the authenticity and provenance of its provenance of its products using just their smartphones.
In partnership with product and inspection experts Matthews Australia, Camperdown Dairy International has developed a system that prints each tin of infant milk formula with a unique QR code with human-readable.
The printed QR code allows consumers to scan and identify the individual product and report its history; it also displays key information on how best to consume the product.
According to Camperdown’s General Manager Gavin Evans, “We recognised that Chinese consumers want certainty that the product they give to their children is real, and is sourced from the country of origin that is stated on the packaging. We want them to be able to easily access that information with just their smartphone, and they can do this at the retail store or later at home.”
The tins are laser-marked during production and can be scanned at any point in production, distribution, retail or post-sale.
Matthews provides technology solutions to help code products with technology that suits each customer’s purpose and goals; check all product and packaging to eliminate coding and labelling errors; capture more data on the factory floor in real-time; and manage the process from one point of control.
Camperdown has been focused on increasing production at is Melbourne-based site to supply China and the domestic market, as the company has been granted its Chinese infant-formula manufacturing and export licence in July 2015.
Chinese regulators are requiring infant-milk-formula producers to provide comprehensive tracking and identification systems in response to consumer concerns about food safety.