Chinese trade reps immerse themselves in Australian wine

Sixteen influential wine trade and educators from the China mainland have wrapped up an immersive Australian wine experience hosted by Wine Australia as part of the China Trade Group Visit from 16 to 25 April.

The 10-day visit was designed to give guests insight to the unique characteristics of each region through winemaker dinners, winery tours, tastings, master classes and informal education sessions with regional experts.

Guests also experienced vintage first-hand with a full immersion into grape harvesting and winemaking at wineries in the Margaret River (WA), Great Southern (WA), McLaren Vale (SA), and Barossa (SA).

All the guests have already demonstrated an on-going commitment to promoting Australian wine in China and many of them were winners at the 2016 Wine Australia China Awards.

Jassie Dong, Deputy General Manager of Shanghai Pran Wines was one of the guests who took part in the experience.

“I was also very happy to join the trip with so many influential wine industry insiders. I learned a lot from them and found this trip very rewarding,” said Dong.

“Wine Australia has done a terrific job on promoting premium Australian wine culture! I will continue to recommend more excellent wineries to the China market, and I believe the next three years will be a golden time for premium Australian wine soaring in China.”

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