Chinese wine buyers visiting Hunter

Hunter winemakers will have important guests tasting their wine this week as a delegation possibly worth millions to the Hunter arrives there.

Tastemakers from China, including importers, distributors, and hospitality workers will explore the Hunter wine regions over the next week, the Newcastle Herald reported.

The delegation will arrive in the Hunter in the next few days, as well as the Clare Valley and Orange.

Hunter winemakers will grab this opportunity to show off their goods, either building or expanding their base in the booming Chinese market.

Wine Australia regional manager China Willa Yang said the Vintage 2013 delegation visit would establish the network for the ambassadors and build Australia’s reputation for quality wine.

“Many of these visitors sell premium, branded Australian wine and are passionate to learn more, boost their sales and expand their distribution,” Yang said.

“Participants not only taste Australian wine but experience where it actually comes from.”

Wine Australia places China as Australia’s fourth-largest export market for wine.

It is the largest market for bottled exports priced at more than $7.50 a litre, beating America and Canada.

The average value of Australia’s bottles shipping to China is more than the average of those shipped to France.

Hunter Valley Wine Industry Association president Andrew Margan said the Hunter excelled on the international market.

He added the region could create an association through the visit, developing the overseas understanding of Australian specialties.

“China’s taken over in place of America and the UK in terms of the target market,” Margan said.

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