Chobani has launched its locally developed and Australian exclusive new range, Chobani FiT.
Chobani FiT brings Aussie yogurt lovers the ultimate functional product with six of their most beloved flavours, remastered to pack an even more powerful protein punch, without any added sugar.
Chobani Australia managing director, Peter Meek, said the company likes to listen to its fans and consumers, and noticed there were certain people who were looking for high protein, no added sugar options in the yogurt category.
“Chobani FiT was developed to bring these consumers an option that fuels their journey and this naturally builds on our mission of brining better food to more people,” he said.
Chobani FiT has been crafted to deliver the perfect balance of taste, texture and flavour with the benefits of and whopping 15g of protein per pot without any added sugar.
To achieve no added sugar and a great taste, the range is sweetened with the natural sweetener, Stevia.
“With Australian’s seeking convenience and 20 per cent of Aussies looking for high protein snacks, we thought it was only right to put Chobani FiT into our on-the-go pouch format too. Now active Aussies can have their post-workout fuel on-the-go,” said Meek.
The Chobani FiT range includes six flavours in the 170g pot range and four flavours in the 140g on-the-go pouch format. The range is available at Woolworths and some independent stores.
It will be available at Coles from the 20th of September.