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Chobani US encourages innovation with food incubator

Chobani has launched a food incubator in New York in an effort to step away from overly processed foods and towards healthy, innovative products.

The Greek yoghurt company announced yesterday that it will open a new food incubator in New York where it will be accepting business plans and proposals from start-up companies. Companies selected by Chobani will receive investment capital as well as use of a commercial kitchen rent-free.

Hamdi Ulukaya, Chobani's founder and CEO said that the chosen products will be in line with Chobani’s ethos of making delicious, nutritious, natural and affordable food.

“Today we’re opening our doors to entrepreneurs who share our vision for better food for tomorrow—food that’s natural and affordable,” said Hamdi Ulukaya, Founder and CEO, Chobani.

“Making a product the right way is not always easy, but we’ve proven that the model works. I’m excited to work with entrepreneurs who share our goal and who can benefit from our experience.”

Food Magazine recently caught up with Chobani Australia’s CEO, Peter Meek to discuss the brand’s recent export endeavours, together with the success of the brand in Australia to date.

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