Chocolate maker eyes top-end Chinese market

Since China is most likely to become the world’s largest gourmet chocolate market, Barry Callebaut’s gourmet business in China is busy catering to the needs of chocolatiers, pastry chefs, bakeries, hotels, restaurants and caterers, the company said.

The Barry Callebaut Group, the world’s leading manufacturer of high-quality chocolate and cocoa products for the food industry, has strengthened its capabilities and expanded its offerings to meet the needs of the fast-growing segment of professional users of chocolate in China.

Gourmet products chocolate and cocoa products that are typically used by professionals such as chocolatiers, pastry chefs, bakeries, hotels, restaurants and caterers have fueled the business growth of Barry Callebaut in China which has doubled in volume over the last four years.

According to George Zhang, Managing Director for Barry Callebaut in China, higher disposable income of the rapidly growing middle- to high-income consumers in China will drive the expected growth in the sales of gifts as well as premium and sophisticated gourmet chocolate products in the coming years.

Zhang also said that consumers seek new chocolate trends, for example chocolate with health benefits, new tastes such as green tea flavor chocolate and innovative chocolate forms for a variety of exciting chocolate experiences.

The USD$ 2.8 billion chocolate confectionery category in China is estimated to grow to approximately USD$ 3 .9 billion by 2021.

 

 

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