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City of Whittlesea: A key location for food and beverage, transport and logistics

Located in Melbourne’s North, the City of Whittlesea is proving itself to be an ideal location for Food and Beverage,  Transport and Logistics businesses.

With direct access to major road and rail transport routes, it also provides businesses trading internationally connection to air and sea ports. A cluster of 1,300 established agriculture, food and beverage businesses and 4,855 transport and logistics businesses, are located within the region.

Businesses located in Melbourne’s north are well-positioned to leverage value from the planned Beveridge Intermodal Precinct as announced by the Federal Government, an investment to increase connectivity to regional, national and international markets, and generate an estimated 20,000 new jobs.

The Beveridge Intermodal Precinct  will be Australia’s largest and most sustainable intermodal precinct upon completion. Strategically located on the Inland Rail route, the 1,100-hectare site with 600 hectares of developable land will have the ability to offer the efficiency of double-stacked container services for 1,800 metre freight trains to Perth via Parkes, and  Brisbane on completion of Inland Rail.

In addition, the development will deliver a variety of components including common use infrastructure, 850,000 square metres of co-located warehousing, and complementary activities including food and beverage and lifestyle amenities, accommodation and servicing.

The City of Whittlesea is also home to Melbourne Fruit, Vegetable and Flower Wholesale Market, one of six central fresh produce markets in Australia. The Market operates from a 67-hectare purpose-built facility at Epping, providing the critical link between growers, wholesalers, retailers, and the fresh produce supply chain.

Estimated at generating $2 billion dollars in annual sales and open 6 days per week, around 2,750 businesses use the Melbourne Market as a base to buy and sell fresh produce for distribution across Victoria and Australia. More than 2,000 individual fruit and vegetable buyers, representing independent greengrocers, supermarkets, restaurants and food processors, source their produce direct from the Market. Many more receive deliveries and consignments from the Market.

Up to 120,000 square metres of warehousing space provides for the integration of supply chain logistics within the Market itself and is the largest warehousing precinct of any central market in Australia.  The Market moved to this purpose-built facility in Epping in August 2015, having outgrown its previous home in West Melbourne. One of the main reasons the site was chosen was its proximity to the integrated freeway network and linkages to high growth regions in northern Victoria. Land size was also a factor, with the new market’s total land area being twice the size of the site at West Melbourne.

As Melbourne’s most significant wholesale fresh produce hub, the Melbourne Market not only creates jobs for the local community, it increases commercial property value and logistical efficiency, value that will continue to develop and evolve in the future.

Looking forward, population growth across the municipality is expected to reach 360,692 by 2041, an increase of 52% from 2022. Businesses located in the region will be best positioned to leverage this rapid growth, the current and planned infrastructure, and current and future economic activity centres within the City of Whittlesea.

The City of Whittlesea welcomes enquiries from innovative, forward-thinking Food and Beverage industry operators who are considering their business location.

To learn more about locating your food and beverage business in the City of Whittlesea, go to https://www.whittlesea.vic.gov.au/InvestOpps

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