Coca-Cola Europacific Partners (CCEP) Australia announced a binding agreement to sell Feral Brewing Company to a joint venture comprising of Western Australia’s Nail Brewing and a consortium of investors.
Upon strategic review, CCEP determined that the joint venture partners are well-suited to lead Feral Brewing into its next chapter.
Beerfarm, another independent Western Australian brewery, will acquire all Feral’s assets to maintain the production of Feral products.
Managing director of CCEP Australia, Orlando Rodriguez, said the sale of Feral Brewing Company will allow the company to be ideally positioned for the next exciting phase of growth.
“The purchasers possess the attributes to deliver the necessary scale for long-term sustainable growth for the Feral business, and importantly, to continue investing in the development and growth of the Feral team,” said Rodriguez.
Both Beerfarm and Nail Brewing are successful independent breweries with a strong presence in the Western Australian brewing industry.
Feral currently contract brews for both companies at its premises, and the new owners intend to continue growing the brand and maximalising beer production volumes at the Bassendean site.
The transaction is expected to be completed in June.