Coca-Cola has today launched the new Coca-Cola No Sugar in Australia after more than five years of research, recipe mixing and flavour trials.
Developed by a team of experts at the company’s US headquarters, the product has been designed to taste as similar to the original Coca-Cola Classic as possible.
“We wanted the experience of drinking Coca-Cola No Sugar to be as close as possible to ‘The Real Thing’,” said Roberto Mercadé, President of Coca-Cola in Australia. “That’s no small task when you consider the original has been cherished by consumers for more than a century.”
“Faced with this challenge, our team of taste experts spent five years mixing different flavours and conducting 18 separate consumer trials before finally cracking it.
Mercadé said it is the product of years of research and marks the latest step in the evolution of sugar-free Coca-Cola recipes that began with Diet Coke in 1982.
The Australian and New Zealand launch follows its debut in Mexico last year where the consumer response to the great new taste has been overwhelmingly positive.
The global rollout of Coca-Cola No Sugar will be the biggest launch of a new Coca-Cola since Coke Zero was introduced over a decade ago in 2006. It will continue to rollout in other markets from later this year.
The product will be available nationally from June 16, 2017 in all major and independent retailers.