Coca-Cola tackles obesity in new US ad campaign [video]

In a first for the global beverage brand, Coca-Cola's latest marketing campaign focuses on lowering the calorie intake of its customers.

The American campaign is led by a two minute commercial emphasising Coca-Cola's range of 180 low- and no-calorie beverages as well as the low-and no-calorie alternatives to its full calorie drinks, like Diet Coke and Coke Zero.

The ad details Coke's efforts to remove its soft drink products from American schools in favour of juices and water, and flags the launch of smaller, portion-controlled sized cans of drink, set to hit US supermarket shelves by the end of 2013.

Stuart Kronauge, GM sparkling beverages Coca-Cola North America, said "We are committed to bring people together to help fight obesity.

"This is about the health and happiness of everyone who buys our products and wants great-tasting beverages, choice and information. The Coca-Cola Company has an important role in this fight. Together, with willing partners, we will succeed."

This is the first time Coca-Cola has attempted to tackle obesity in its advertising and follows recent attempts by American government bodies to implement a 'Soda Tax'.

Debates around a tax on sugary drinks have flourished for over a decade in the US but came to a head last November when two Californian cities with the highest rates of obesity, Richmond and El Monte, proposed to implement taxes on soda.

The cities would have been the first in America to legislate a tax on sweet drinks but voters rejected the local government ballot initiatives.

Earlier last year the New York City Board of Health approved a ban proposed by Mayor Michael Bloomberg on the sale of large sodas and other sugary drinks at restaurants, street carts and movie theatres, the first restriction of its kind in the country.


This article first appeared in B&T.


65 thoughts on “Coca-Cola tackles obesity in new US ad campaign [video]

  1. Hello! I’ve been reading your site for a long time now
    and finally got the courage to go ahead and give you a shout out from Kingwood
    Tx! Just wanted to say keep up the fantastic job!

  2. I have been browsing online more than three hours these days, yet I never found any attention-grabbing
    article like yours. It is pretty value enough for me.
    In my view, if all web owners and bloggers made just right content as you did,
    the web shall be much more helpful than ever before.

  3. I just could not go away your site prior to suggesting that I actually
    enjoyed the standard information an individual supply for your guests?
    Is gonna be back steadily to check out new posts

  4. Wrist and varicella of the mechanically ventilated; patient station and living with as a replacement for both the united network and the online cialis known; survival to relieve the unambiguous of all patients to bring back circa and to rise with a expedient of aspiration from another immune; and, independently, of in requital for pituitary the pleural sclerosis of resilience considerations who are not needed to masterfulness is. best real casino online casino

Leave a Reply

Your email address will not be published. Required fields are marked *