The Coffee Club has added a new store and new market to its growing portfolio, with the opening of its Vietnam establishment earlier this month.
The Coffee Club in Vietnam will cater to locals and travellers, offering a relaxed atmosphere where workers, students, tourists and families can all enjoy time away from the hustle and bustle of Ho Chi Minh.
Nick Bryden, Minor DKL Food Group CEO said the restaurant-style format provides an all-day dining experience with a menu balancing famous The Coffee Club favourites and local Asian dishes.
“The Coffee Club offers a distinctive restaurant experience with great selections of food and beverage menus, excellent coffee and a welcoming relaxed atmosphere enriching the contemporary lifestyles of Vietnamese consumers,” said Nick.
“Our menu in Vietnam is unique to this country. Customers will enjoy a mix of our international signature drinks and dishes with locally inspired favourites.
Ms Julianne Cowley of the Australian Consulate General who officiated the opening ceremony said that The Coffee Club is already a familiar brand with many Vietnamese people who have travelled to Australia and is set to become a household name as more people experience the hospitality.
“[The launch of The Coffee Club] is a practical example of how we want to link our nations. The Coffee Club will not only create local jobs; but builds on so many other links between our countries,” she said.
Since opening its doors in Brisbane in 1989, The Coffee Club has become Australia’s largest home-grown cafe group serving approximately 40 million customers in more than 500 stores.