Coca-Cola South Pacific has announced that Glaceau smartwater’s new Australian summer campaign will be fronted by Jennifer Aniston who has been brought on board as brand ambassador.
Following the successful launch of Glaceau smartwater in Australia earlier this year, Coca-Cola said Aniston will be front and centre of the campaign, appearing across large format iconic out of home displays that include full wraps of Melbourne and Adelaide trams, as well as national billboards in high impact locations.
In addition to Aniston, the Glaceau smartwater summer campaign will also include product trials that will be driven through one of Coca-Cola’s largest ever sampling programs in Australia.
Glaceau smartwater has also partnered with Westfield to activate targeted sampling at selected NSW and VIC Westfield shopping centres, getting in front of their target audience as they do their Christmas and New Year shopping.
Glaceau smartwater is available in 12x700ml sports cap lid packs from a wide range of retail channels including grocery, independents and other outlets.