Coke snaps up Cascade

Coca-Cola has acquired the non-alcholic beverage brand, Cascade, with the new revitalised range hitting shelves in August.

The Cascade range comprises adult sparking drinks, sparking apple juice, fruit syrups and cordials, which have undergone a brand refresh include a new packaging design and improved formulations.

A variety of Cascade mixes will also be added to the range, including tonic water, dry ginger ale, soda water, cranberry, lime and soda.

Scott Cameron, group marketing manager for new growth platforms at Coca-Cola, said "For some time, we have been looking for opportunities to expand our portfolio of beverages to appeal to a broader base of Australian adult consumers, in a category worth an estimated $1.2 billion, growing 10 percent. This acquisition is part of our plans for growth in this area."

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