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Coles and Bulla join forces to raise funds for food relief

Coles and Bulla ice cream

Coles and Bulla have collaborated to raise funds from the sale of ice cream to help SecondBite provide the equivalent of up to one million meals for Australians facing food insecurity.

From September 28 until October 25, Coles and Bulla will donate 20 cents – the equivalent of one meal according to SecondBite – from every individual and bulk pack or tub of Bulla ice cream and Murray Street ice cream sold at Coles supermarkets.

SecondBite is one of Australia’s largest food rescue organisations. They work with food growers, manufacturers and retailers to rescue surplus and unsold edible food that would otherwise be wasted in landfill and distribute it to local charities and non-profits around the country.

The launch came a day prior to the International Day of Awareness of Food Loss and Waste (September 29) and as demand for food relief increases in Australia.

At Bulla’s hometown of Colac last week, SecondBite and Coles ambassador Courtney Roulston and Bulla ambassador and pastry chef Kirsten Tibballs launched the ice cream campaign by creating and serving a special Bombe Alaska dessert for local clients supported by the Salvation Army.

SecondBite CEO Steve Clifford welcomed the new initiative by Bulla and Coles to raise funds at a time when many people in the community are struggling.

“The great thing about Australians is that we do care about our neighbours and those in our community who have fallen on tough times,” Clifford said.

“This donation will really impact our ability to increase capacity, get more trucks on the road collecting food and ultimately feed more Aussies in need. It’s such an honour to work with large Australian businesses like Bulla and Coles which are so invested in the community.”

Coles chief executive commercial and express Leah Weckert said Coles was pleased to join forces with two long-standing partners to introduce a new ice cream initiative to support a worthy cause.

“We know Australians love ice cream and they also want to help people in need. Through this new fundraising campaign, customers can enjoy a delicious Bulla ice cream while also helping others,” she said.

Bulla director and fifth generation founding family member James Downey said the 112-year-old business continued to have strong family values as it has grown over the past several decades.

“We are privileged to partner with SecondBite in conjunction with Coles to support their work rescuing and redistributing good food to those in need right across Australia. SecondBite supports over 1,100 community food programs while at the same time reducing waste to landfill. This partnership will help continue their work making a real difference to people’s lives,” Downey stated.

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