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Coles and Liquorland launch sustainable Christmas entertaining range

Coles 2022 Christmas Media Launch

Coles, together with ambassador and Michelin Star chef Curtis Stone, has given a sneak peek of its diverse and sustainable festive range of Christmas products, catering to a variety of budgets.

A team of chefs, product developers and liquor experts at Coles have been working all year to inspire customers with 151 and 106 new own-brand/exclusive products in supermarkets and liquor, an increase of 27 per cent and 6 per cent on last year’s new range respectively.

Coles and Liquorland’s new range includes gourmet starters, centrepieces, desserts, festive favourite sweets and treats, decorations, floral arrangements, drinks, and gifts.

The food highlights include a Coles Christmas Juniper Berry Seasoned Ham made from 100 per cent Australian sow-stall free pork, the Coles Finest Luxury Black Forest Bombe Pudding, Coles Entertaining Prawns in Blankets and for the first time, a Nature’s Kitchen Plant-based Christmas Ham style Roast with a with Vegan Maple Glaze, among more than 25 festive vegan, vegetarian and gluten-free products aimed at the increasing number of Australians with diverse dietary needs.

When it comes to bakery treats, there are 30 new products in Coles’ Own Brand range this year.

With cheesecake ranking as one of the top searched items at Christmas on Taste.com.au, Coles has created a first-ever novelty Santa cheesecake with a biscuit base, vanilla cheesecake, and raspberry topping, decorated with a chocolate Santa belt and produced in Australia.

To complement last year’s best-selling gingerbread house is a new gingerbread decorating kit and a hand decorated Christmas Tree shaped fudge brownie, filled with chocolate chunks made by a local family-owned bakery in New South Wales.

The number of locally-sourced bakery products has increased this year, including the Coles Finest Jewelled Fruit Cake, produced by a local family-owned business in the Adelaide Hills in South Australia, and the new Coles Finest Luxury Black Forest Crumble Mini Tarts, all hand-made and decorated in Victoria.

With cost-of-living top of mind for an increasing number of customers this Christmas, Coles has ensured great value on Australian Christmas favourites like Coles Beechwood Half Leg and Full Leg Ham, which will be the same price as last year.

Coles has also recently dropped and locked the price of over 150 products Aussies love, which is on top of locking in the price of over 1,100 household staples until the end of January 2023.

Coles and Liquorland customers will also be able to get their hands on striking Schott Zwiesel “PURE” Tritan® crystalline glassware for FREE by earning ‘Glassware credits’ when they spend $20 in one transaction and scan their Flybuys card during their shop at Coles, Coles Online, Liquorland and Liquorland Online.

Coles CEO Steven Cain said the focus this year was to produce a delicious Christmas range that would cater to all budgets and festive celebrations.

“After a tough year for many Australians, the new range will help Australians celebrate in style with their family and friends. You can truly do it all at Coles this Christmas with exceptional value, breadth and quality at the heart of this range. Our team is focused on using the very best ingredients and making it easy and fuss-free for our customers with minimal preparation required.

“We know that reducing unnecessary waste is a key concern for our customers, so we have been focused on ensuring more of our packaging is recyclable and carries the Australasian Recycling label to help customers recycle it correctly,” Cain said.

“We are proud that as at end June 2022, 94.6 per cent of our Coles Own Brand product packaging is now recyclable, compared to only 87 per cent at the same time last year.”

Coles ambassador and Michelin award winning chef Curtis Stone said this year’s range is focused on providing the very best value on locally sourced fresh produce.

“We know that this Christmas more than ever customers will want to have the very best quality products for their family and friends, while also making their household budgets go further,” Curtis said.

“Our festive smoked juniper ham embodies the flavours of Christmas; it’s made from 100 per cent Australian pork and delicious served warm or thinly sliced cold. All of our fresh meat is 100 per cent Australian and we are proud that our range of fresh turkeys have never been frozen. Our prawns are responsibly sourced, we can assure customers they will be in abundance and at our very best price when customers are wanting to enjoy them most.”

Sustainability

With an ambition to be Australia’s most sustainable supermarket, Coles has worked to reduce waste this Christmas by making its packaging more sustainable and added the Australasian Recycling Label (ARL) to more Own Brand packaging than ever before so that customers know what they can recycle.

For the first time, Coles has also introduced a brand new Christmas gift wrap which is made in Australia from 100 per cent FSC Recycled material.

The release of the Eco bottle, exclusive to Liquorland is made in Australia from 100 per cent recycled Australian PET plastic (excluding the cap). It’s available across the Banrock Station and Taylors wine brands, weighs 83 per cent less than a traditional glass wine bottle and a box of 12 bottles takes up half the space of glass bottles, which means lower emissions transporting them from the winery to Liquorland shelves.

These sustainability initiatives follow Coles’ move last year to be the first supermarket to remove plastic from its popular bon-bons, taking 3.6 tons of plastic out of Coles’ Christmas range.

The highlights of the unique and exclusive decoration range include Coles Pine Wood Decorations featuring much loved Australian animal characters which have been designed, manufactured and packed in Australia.

To learn more about Coles and Liquorland’s 2022 Christmas range, visit here.

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