Coles today launched its annual appeal for national food rescue charity SecondBite to help feed Aussies doing it tough this winter.
The Coles SecondBite Winter Appeal starts as new SecondBite research conducted by YouGov reveals that just over three quarters of Australians struggle more financially in winter.
SecondBite CEO Daniel Moorfield said the need for food relief is heightened during the winter months and urged shoppers to support the appeal.
“The need for food relief is exacerbated this winter as many vulnerable Aussies are faced with choosing between heating or eating, finding they can no longer make their budget work to cover the necessities,” said Moorfield.
“The funds raised at Coles will help SecondBite to meet the increased demands and will help us to continue to rescue and deliver nutritious food free of charge to more than 1,000 community food partners.”
This most common reasoning is high electricity or energy bills, with those living in South Australia, Victoria and NSW struggling the most.
Until Tuesday 30 July, customers can help support SecondBite in more than 1,800 supermarkets and Coles Liquor stores nationally.
To help, customers can purchase a $2 donation card at a Coles supermarket or by donate at any Vintage Cellars, Liquorland or First Choice Liquor Market store.
Donations can also be made via Coles Online.
There are also more ways to support SecondBite at Coles this winter with brands Chobani, Mount Franklin, Nando’s and the Natural Chip Co. also joining the cause.
A portion of sales from these selected products sold in all Coles supermarkets or on Coles Online going towards the appeal.
All funds raised by Coles, its customers and suppliers will enable SecondBite to deliver unsold, edible fruit, vegetables, bread, and other grocery staples to more than 1,000 charities and community partners.
These partner provide food relief through cooked meals, food hampers and community pantries across Australia.