Coles doubles the size of DROPPED&LOCKED second phase

Coles doubles the size of DROPPED&LOCKED second phase

Coles has announced it will drop and lock the price of over 300 new items across supermarkets and online from 18 January until after the Easter Weekend, 11 April 2023.

The second phase of DROPPED&LOCKED doubles the number of products from its first phase, including brands such as Kellogg’s, Kleenex, L’Oreal, Morning Fresh, Gillette, Uncle Toby’s, Four N Twenty, Arnott’s, Steggles, McCain, Carman’s, Cold Power as well as a collection of Coles’ Own Brand products.

Coles chief executive of commercial and express Leah Weckert said the extensive list of popular products will help Australian households save when entertaining this summer, getting ready for back to school and planning healthy mid-week meals, all the way through the long Easter weekend.

“We understand many Aussie households are feeling the pinch following Christmas and by dropping and locking the price of hundreds of popular and essential items we are honouring our commitment to helping Aussie budgets go further,” Weckert said.

“This latest round of DROPPED&LOCKED doubles the number of products compared to the first phase of the campaign and we’re certain this extension will save Aussies millions of dollars over the coming months,” she said.

A survey of more than 7,500 Coles customers found 82 per cent are making changes to their grocery shopping to counter the rising cost of living. One in two are buying more discounts (57 per cent), cooking more at home (51 per cent) and cutting back on treats (55 per cent).

In October 2022, Coles dropped and locked prices on 150 household favourite products. Whilst all of these will remain DROPPED&LOCKED until 31 January, some will also be extended at the lower price until 11 April 2023 including Free-range Chicken breast, Beef Sizzle Steak and No Hormone Beef Sandwich Steak.

In addition to DROPPED&LOCKED, Coles will continue to offer thousands of new specials each week, and its increasingly popular Flybuys points which can also be converted into cash discounts.

In an added bonus the overlap on timings means that for the next two weeks customers will benefit from both DROPPED&LOCKED one and two prices.



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