Coles drops and locks prices of 150 products

Coles dropped and locked prices of 150 products

Coles has dropped and locked prices of 150 household favourite products across supermarkets and online, and will continue to do so until 31 January 2023.

With the cost-of-living pressures on the rise, Coles launched ‘DROPPED&LOCKED’ to work with suppliers to drop and lock in prices of much-loved Australian products by 10 to 40 per cent.

It was also announced that Coles had begun lowering the price of 500 products, with the 150 DROPPED&LOCKED from Wednesday part of this move.

Some of the most popular brands that have been ‘DROPPED&LOCKED’ include Steggles, Kleenex, Golden Circle, Kellogg’s, Bulla, Pepsi, Masterfoods, Cadbury, Handee and Whiskas, as well as Coles Free Range Chicken Breast and Coles Beef Scotch Fillet Thin Sliced 400g.

‘DROPPED&LOCKED’ is the second phase of Coles’ initiative to help fight inflation.

In August, Coles ‘LOCKED’ the price of 1,168 products across supermarkets and online. This included products such as mince, free-range eggs, cheese, bread, tuna, nappies and pet food.

Coles chief executive of Commercial and Express Leah Weckert said Coles was committed to helping customers find key staple products that will be dropped and locked in price for a few months.

“We know it’s been a really tough year for many of our customers and they are looking for prices they can rely on each time they shop to help their household budget go further,” Weckert said.

“Our LOCKED campaign has been successful because customers can clearly identify products that won’t go up in price until at least the end of January 2023. With DROPPED&LOCKED, they’ll now be able to see where we can provide savings on products Aussies love and keep them locked.”

“As we get closer to Christmas, we want our customers to know that they can depend on Coles to bring them reliable value and great prices during the festive season,” Weckert added.

More information can be found on the Coles online shopping website here.

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