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Coles is first supermarket to launch grocery drone delivery service

Coles will be Australia’s first major supermarket to offer drone delivery for more than 250 of our most popular grocery items making it faster and easier for customers to get what they need.

Partnering with global on-demand drone delivery service, Wing, customers in Canberra will be the first to pilot this exciting new technology, with delivery in minutes.

The drone delivery pilot will offer a selected range of items including bread, fresh produce, snacks, convenience meals, health care items, kitchen essentials and even toilet paper. There is no minimum spend and no delivery fee.

Customers simply order via the Wing app and upon arrival, the drone hovers in the air and slowly lowers the package to the ground at the customer’s delivery location for a contactless delivery.

Coles chief executive eCommerce Ben Hassing said drone delivery was the next evolution in delivery technology and will support Coles’ ambition to be Australia’s most sustainable supermarket by reducing the number of trucks on the road.

“We are passionate about finding innovative ways to help our customers to shop with us and we aim to deliver anytime, anywhere, anyhow shopping,” said Hassing.

“By partnering with Wing, we’re able to offer our online customers another convenient option to purchase the Coles items they know and love and get them delivered straight to their door.”

“We’re delighted to be teaming up with Coles, one of Australia’s leading retailers, to expand their delivery options for customers by taking to the skies of Canberra,” said Simon Rossi, general manager, Wing, Australia.

“Whether you’ve run out of milk and eggs for breakfast, forgotten to pick up a loaf of bread for school lunches, or are just after a fresh ‘grab and go’ snack, customers in our delivery service area in Canberra can now get those urgent items they need in a hurry, delivered by drone.

“In the last year we’ve seen a significant increase in use of our on-demand drone delivery service, with many customers finding the service especially useful as they stayed home, and relied on our contactless delivery service to deliver the items they needed.

“Wing made more than 100,000 deliveries in Australia in 2021, and strong demand for drone delivery has continued in 2022. Wing has already made more than 30,000 deliveries in Australia this year.” 

Wing operates 8am to 4.30pm on weekdays and Saturday and 9am to 4pm on Sundays. Customers can place a delivery during this time via the Wing app available to download on the App Store or Google Play.

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