This Anzac Day, Coles will donate up to $150,000 to Bravery Trust to support current and former Australian servicemen and women.
For every 12-pack of Coles Bakery brand biscuits and cookies sold in-store or online, Coles will donate 40 cents to the trust. Customers can support the appeal at any Coles supermarket checkout by donating to Bravery Trust between 23 and 29 April.
“Coles’ support for Bravery Trust is a way to honour those Australians who have served our nation over generations, including many of our current team members and customers,” said Coles business category manager bakery Rory McDonald.
“We hope customers can join us in supporting Aussie veterans by simply purchasing any 12-pack Coles Bakery brand biscuits and cookies this week.”
According to a report by Bravery Trust, there has been a 49 per cent increase in demand for support by Australian veterans over the past year. Chief executive officer of Bravery Trust, Garth Callender, highlighted the growing financial challenges faced by veterans and their families.
“The importance of supporting veterans has been further highlighted by the findings of the 2024 Royal Commission into Defence and Veteran Suicide,” said Callender.
“The Royal Commission has brought to light the significant challenges faced by veterans, including experiences of financial stress when transitioning from military to civilian life.
“Coles’ partnership with Bravery Trust is a vital part of addressing these challenges and ensuring that veterans receive the care and support they deserve.”
The annual funds raised from this appeal will specifically support veterans who have been injured as a result of their service.
“Coles bakers will be rolling up their sleeves this week to make more than 4.5 million Anzac biscuits to meet our customers’ love of this Aussie favourite during an important time of the year,” said McDonald.
Coles’ annual military charity fundraiser has supported Australian veterans across the years. Since 2014, Coles and its customers have raised more than $6.2 million for Bravery Trust.