On The Shelf

Coles launch premium vodka

Coles Liquor has launched a new Tasmanian vodka, Pure Origin. Offering Australians an exceptionally high quality yet affordable vodka, Pure Origin is distilled using an all-copper Tasmanian-made pot still. The spirit is further refined, filtered through active carbon, then married with pure, pristine Tasmanian water.

The brand-new Pure Origin vodka has been distilled for Coles Liquor by Anthony White, head distiller at Tasmania’s White Label Distillery. White Label’s philosophy is centred on establishing the highest quality spirits possible by focusing on Tasmania’s finest ingredients.

Coles general manager of merchandise, Brad Gorman, said that Pure Origin vodka has been created as part of Coles Liquor’s commitment to ensuring locally made drinks are accessible to all Australians.

“Vodka is an extremely popular choice for our customers and in particular, small-batch sprits from local suppliers are more in demand than ever before. By working closely with Anthony White and this team, we’ve been able to create a premium, Tasmanian vodka that Australians can enjoy at home,” he said.

Pure Origin Tasmanian vodka is exclusive to Coles Liquor and currently available at Liquorland and First Choice Liquor Market stores across the country. The 700ml bottles are priced at $55.

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