Coles opens boutique style food store in Melbourne

Coles has opened its first smaller Coles Local store in Melbourne’s Surrey Hills.

The new look store, which opened on November 13, is about half the size of a full-size Coles supermarket – at about 1280sqm.

It has an in-store barista and chef, a food waste digester, 100 per cent Australian-grown fresh food, and a new range of Coles Local branded products including convenience meals.

Coles CEO Steven Cain said the new store gives the community the convenience of a supermarket with the character of a specialty store.

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“The great thing about Coles Local is that it makes life easier for our customers and helps them explore their love of food.

“Our customers have told us they’re often juggling shopping with a busy family and work schedule, so there will always be a friendly team member who can help them find the specialty products they want to take home for their families,” said Cain.

The new store offers an extensive vegetarian and vegan range, sweet treats and baked goods.

It has a zero edible food waste policy and features a food digester, which uses water and microbes to partly digest inedible food waste.

The waste is sent to a local waste water treatment plant where it is turned into renewable energy. All edible food waste will be donated to Australian charity SecondBite.

The store’s refrigeration system uses a closed-water-loop system and energy-efficient design.

It is part of Coles’ $120 million investment in Victoria over the next 10 months.

Coles said it will listen carefully to customer feedback on the Surrey Hills store as it plans the roll out of more smaller format stores in the coming years.


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