Coles Liquor is supporting food rescue charity SecondBite to help provide a little festive cheer to Aussies doing it tough this Christmas, collecting customer donations at more than 900 stores across Australia from November 22 to December 12.
A donation of just $2 at any Liquorland, First Choice Liquor Market or Vintage Cellars store enables SecondBite to put the equivalent of ten meals on the table for Australians in need, many of whom have been forced to forgo meals just to keep paying essential bills during the pandemic.
While Christmas is a time to celebrate and renew connections with friends and family for many, SecondBite research indicates that for a growing number of Australians, the cost burden of the season adds pressure on already over-stretched budgets.
SecondBite has reported a significant rise in the number of people seeking food support since the beginning of the pandemic, with 73% of community organisations experiencing stronger demand compared to the same time last year.
SecondBite Chief Executive Steve Clifford said demand for food relief was expected to remain high as employment numbers gradually recovered from the impact of lockdowns and the closure of parts of the economy.
“Giving is at the heart of almost all our Christmas traditions and this is reflected in the generosity of Australians during the festive season,” said Clifford.
“Christmas should be a time to celebrate the things that really matter, our bonds with family and friends – not worrying about where your next meal will come from. A donation of just $2 enables us to provide enough food for up to ten meals for people who would otherwise go hungry at this special time of year.”
Co-founded by husband and wife team Ian and Simone Carson in 2005, SecondBite first partnered with Coles in 2011 to rescue unsold food and work with its community organisations to transform excess produce and pantry items into meals and food relief hampers.
The partnership was further strengthened in 2014 when Coles Liquor came on board to raise funds to ensure SecondBite could work with local not-for-profit groups to distribute meals and food across Australia.
“The generosity of our customers and the hard work of our team members in Coles Liquor Group has delivered the equivalent of almost 34 million meals to needy Australians over the past seven years,” said Coles Liquor general manager operations, Steve Hugginson.
“We are so proud of this partnership with SecondBite, which taps into the extraordinary efforts of local charities across the country and powerfully connects with our company-wide ambition of Together to Zero hunger.
“When customers make a donation to our Christmas Appeal they make a genuine difference, with 100% of all proceeds going directly to SecondBite.”