2024 Product of the Year Awards recognises 19 Coles products across fresh meat, baked goods, grocery staples and treats for furry friends.
Thanks to votes from thousands of Aussies, Coles has received accolades for 19 Coles Exclusive and Own Brand products from across the supermarket aisles at the prestigious 2024 Product of the Year awards.
The most-awarded retailer for the fourth year running, Coles collected top gongs across a range of categories, including fresh meat, bakery, pantry and pet food.
Product of the Year is the world’s largest consumer-voted awards program that recognises product innovation, and serves as a shortcut for shoppers to help them save time and money when finding the right products.
Coles general manager own brand, Charlotte Rhodes, said the supermarket was proud to be recognised for this year’s awards across a number of popular categories.
“Customers are at the heart of what we do at Coles, and we are thrilled to be recognised by them for 19 awards across a broad range of categories — from decadent Belgian dark chocolate to our amazing convenient range of ready meals. Our aisles are stocked with award-winning products,” she said.
“We work with a passionate team of development chefs, farmers, product developers, and food specialists who have gone to great lengths to create our high-quality, innovative products that customers won’t be able to find anywhere else.”
“Our Own Brand and exclusive products help household budgets go further by offering innovative products which cater to the differing needs of our customers.”
This year’s survey revealed 30 per cent of participants supported shopping at Coles due to the supermarket’s appealing own brands, and great value deals and promotions.
The Coles Finest range was a multi-award winner this year, securing seven category awards across sweet and savoury, including popular dinner staples and Australian-fresh meat products — Coles Finest Thick & Juicy Beef Burgers, Coles Finest Australian Lamb Shanks with Massaman Curry Sauce and Coles Finest Beef with Margaret River Shiraz Sausages.