Supermarket giant Coles has released a new version of its mobile app as part of the wider “Celebrate Specials” campaign.
The app enables customers to create a “My Favourite Products” list which highlights ‘favourited’ items in a personalised feed when any of the selected item go on special.
In addition, customers will also be able to register their flybuys card within the app, giving them personalised specials based on their shopping history.
Coles senior digital marketing manager, Mat Medcalf, said that the personalised format of the Coles app update is a win for consumers.
“We know Australians love using their smartphones for shopping and this latest update is an even better way Coles delivers more value to Australian customers every day,” Medcalf said.
“Adding more personalised features to the app allows shoppers to easily access their favourite products they purchase on a regular basis, and be notified as soon as they go on special.”
The Coles ‘Celebrate Specials’ campaign is now running nationwide.