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Consumers choose the best products of 2011

Some of Australia’s favourite family foods, including Cadbury chocolate blocks, Bertolli’s Italian-made Premium Pasta Sauces and Kellogg’s Sultana Bran cereal have come out on top at this year’s Australian Product of the Year 2011 program.

The winners of the program, the only consumer research exercise where consumers vote on products which most appeal to them, were announced yesterday at an awards ceremony held at the Quay in Sydney.

More than 5,000 Australians were surveyed to find the most innovative new products to hit the supermarket shelves in recent times, stretching across 21 categories, including Packaged Goods, Health, Beauty, Cleaning and Pet Care.

In the food space, the new Cadbury block packaging was a winner in the highly competitive chocolate confectionary category and Bertolli’s Italian-made Premium Pasta Sauces triumphed in the stocks, recipes bases and sauces section.

Organic Bubs baby food pouches emerged victorious in the packaged foods section and Vita-Weat Rice Crackers, Sultana Bran Buds, Wonder White Hi Fibre Plus and Aldi’s Australian Extra Virgin Olive Oil were judged champions in their categories.

To qualify for entry, products must have launched between January 2009 and September 2010 and be a completely new type of product or a useful innovation to an older product or brand, such as a new ingredient, redesigned shape or size, new formula, or new packaging.  For 12 months, manufacturers of the winning products can use the Product of the Year logo on their packaging, promotions and advertising.

The chairman of the jury which shortlisted entries, Coles Supermarkets marketing director Simon McDowell, said emerging from the pack to win a Product of the Year category was a great achievement.

“Some of the larger supermarkets carry up to twenty-five thousand product lines, so standing out amongst such competition is quite a feat,” he said.

McDowell said several winners had revolutionised packaging or performance in their particular space.

“The connection with the consumer was immediate in a number of instances because the product was so fresh and innovative, creating meaningful points of difference,” he said.

“The winners have set a benchmark for engagement. Now it’s up to their competitors to re-invent and compete. And that is good news for the end consumer.”

Product of the Year was founded in 1987 in France by former L’OREAL executive Christian LeBret and currently exists in 28 countries, making its most recent debut in Australia, the USA, Canada, India, South Africa and Japan. 

Product of the Year 2011 is the second time the program will have run in Australia.

Winners of each category in the 2011 Product of the Year program:

1. Adult over the counter medicine: Panadol Extra ( GSK)
2. Air care products: Airwick Aqua Mist ( Reckitt Benckiser)
3. Beauty and Cosmetics products: Photo Ready Makeup (Revlon)
4. Cereal: Sultana Bran Buds (Kellogg)
5. Chocolate Confectionary: Cadbury Dairy Milk Chocolate Blocks
6. Cooking Ingredients: Australian Extra Virgin Olive Oil 500ml ( Aldi)
7. Dental Products: Macleans Advanced Freshmint Toothpaste 170g (GSK)
8. Dishwashing Products: Finish Quantum ( Reckitt Benckiser)
9. Drinks and beverages (non-alcoholic): Berocca Performance Twist N Go (Bayer)
10. Fresh bakery products: Wonder White Hi Fibre Plus (Goodman Fielder)
11. Hair care products: L’Oreal Paris Elvive Total Repair 5 Restoring Shampoo& Conditioner (L’Oreal)
12. Hair colourants: Garnier HerbaShine (L’Oreal)
13. Household cleaning products: Pine O Cleen Complete Clean Wipes ( RB)
14. Laundry products: New Omo with the Added Power of Pre-treaters (Unilever)
15. Packaged foods (cans, pouches etc): Organic Bubs baby food pouches (Organic Bubs)
16. Personal Care products : Dettol No- Touch Hand Wash System (RB)
17. Pet care products: Pedigree DentaStix Large Breed 7pack (Mars)
18. Rice cakes and crackers: Vita-Wheat Rice Crackers (Arnotts)
19. Skin care products: Aveeno POSITIVELY RADIANT Daily Moisturiser with SPF 15 (75ml) (J&J)
20. Stocks, recipe bases and sauces: Bertolli Premium Pasta Sauces (Unilever)
21. Sun care and sun protection products: Banana Boat EveryDay SPF 30+ sunscreen (Energiser)

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