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Consumers losing faith in New Zealand’s products

A new survey has revealed that 50% of Chinese consumers no longer trust New Zealand’s food products.

The survey reveals the 300 people questioned this month said they were less likely to trust New Zealand dairy brands, following the melamine contamination scandal.

New Zealand fell behind the European Union, though remained just ahead of the US, Canada, Australia, Japan and China, when rated on trustworthiness across a broad range of food products.

The survey was carried out by Sinogie Consulting, a company that advises foreign firms investing in China. The respondents resided in Beijing, Shanhai and Guangzhou and were surveyed between September 22 and September 25.

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