Coopers Brewery has joined forces with the Adelaide Football Club under an historic three-year partnership.
Coopers has signed on as naming rights partner of The Bunker at Adelaide Oval, where Crows fans can sip on a Coopers beer while looking into the Crows’ changerooms and warm-up area.
Crows CEO Tim Silvers described Coopers as the ideal addition to the club’s already strong stable of partners.
“Coopers is a prominent national brand that like us has stayed true to its South Australian heritage, and we are proud to be part of its first AFL club partnership,” he said.
“This has the makings of a really strong association between two very proud South Australian organisations.”
Meanwhile, Coopers managing director Dr Tim Cooper welcomed the new partnership.
“All of us at Coopers are proud and passionate about our home state,” said Dr Cooper.
“We’re excited to get behind such a great South Australian team in the Crows, as they embark on a new chapter in their history. We look forward to cheering on the club and toasting its success with the fans.
“We marked this great partnership in the only way we know how over a beer or two at our new brewery taproom here at Regency Park. Whilst Tim Silvers & Dr Tim weren’t shy at getting behind the pints, Crows players Alex Neale-Bullen, Eloise Jones & Darcy Fogarty were on support duties only.”