New packaging for Coopers Clear has been unveiled by Coopers Brewery ahead of summer.
According to National Sales and Marketing Director for Coopers, Cam Pearce, Coopers Clear had been introduced to provide an alternative low carbohydrate beer that would be suitable for summer afternoons.
“Since its introduction, it has established a strong position in the market and is currently the fourth biggest selling beer behind Coopers Original Pale Ale, Sparkling Ale and Mild Ale 3.5 per cent”
Bottle labels, cans and cluster packs are set to begin entering the Australian market over the next few weeks before the busy Christmas and summer period.