Coopers brewery has ended the 2015 calendar year in record territory, boosted by strong sales of Coopers Original Pale Ale and Mild Ale 3.5 per cent.
For the 12 months ending on the December 31, 2015, Coopers sold a record 80.7 million litres, a 4.4 per cent increase on the 77.3 million litres sold in calendar year 2014.
Coopers’ flagship product, Coopers Original Pale Ale, continued to perform strongly, with national sales rising 3.2 per cent during the year. It now accounts for 52 per cent of Coopers’ total beer sales.
Mild Ale 3.5 per cent enjoyed a 13.7 per cent increase in sales during 2015 and is now Coopers’ third largest product by volume behind Sparkling Ale, which recorded growth of 1.8 per cent for the year. Coopers Stout sales rose by 8 percent for the year.
According to Coopers Managing Director Tim Cooper, the 2015 results had been especially pleasing, given the continued overall fall in beer consumption in Australia.
“While Australia’s total beer consumption has fallen almost 10 per cent in the past six years, despite a growing population, Coopers’ sales have been on a solid growth trajectory for the past 22 years,” Cooper said.
“The latest results mean Coopers now has 5 per cent of the total Australian market. The eastern states continue to be Coopers’ major area of growth, with total sales in Victoria, NSW and Queensland growing by 7.4 per cent during 2015. Western Australian sales grew 5.5 per cent.”
An agreement with US craft brewer, Brooklyn Brewing came into effect late in 2015, but had only had a minor impact on results, although early sales had been strong.
Sales of Thatchers Gold cider, which is distributed in Australia by Coopers, rose 37 per cent during the 2015 calendar year.
For the six months to December 2015, Coopers sales grew 4.5 per cent over the previous corresponding period.
Dr Cooper said Coopers was looking forward to achieving 23 years of growth by the end of the current financial year.
This would also be supported by the release of Carlsberg 3.5 per cent mid-strength lager in February, adding further to the strong international beer portfolio already in place.
Coopers lager packaging will also be refreshed to stimulate interest on the back of the packaging upgrade of Coopers Clear in 2015 which has been well received by consumers.