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Cottee’s Cordial sales sour in Australian households

Figures from Nielsen Homescan have shown sales of Cottee’s cordial and other brands have been declining exponentially over the past year.

In the 12 months from October 2014, the sale of the sugary drink declined by 5.8 per cent by value and 11.2 per cent by volume, with sales declining at a higher rate than the previous year.

Only 53.7 per cent of Australian households now stock the drink, compared to 56.1 per cent in 2014 and 58.7 per cent in 2013.

Once it’s prime demographic, the majority of the drop comes from adults under 35 who have turned their back on the drink.

According to market research firm Euromonitor International, the consumption of cordial in Australia has declined from 5.46L per capita in 2012 to 5.23L in 2013.

The drink has also reportedly been cut back from shelves at supermarket giants like Coles and Woolworths , as more consumers reach for low-sugar options.

 

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