Cottee’s launches new cordial bottle

Cottee’s cordial has launched its exciting ‘Easy Pour’ bottle along with a new Blueberry flavour.

The company has also relaunched the ‘No Added Sugar’ range, which is now reformulated, bringing a contemporary, functional and fun feel to the market leading cordial brand.

Loyal Cottee’s consumers will be excited with the fun and innovative appeal of the new ‘Easy Pour’ bottle.

The curvy, contoured shape of the bottle makes it easier to hold and pour.

96% of consumers surveyed said the new bottle is easier to use and 92% consumers said that the new bottle is easy to handle and carry (Sweeney Research).

The new bottle features don’t stop there – the bigger handle allows for a better grip which is perfect for families with children. As well as the sleek and contemporary new bottle shape, Cottee’s labels have also had a makeover, giving the brand a fun and modern feel.

The new bottle design brings an exciting dimension to the cordial category and gives the Cottee’s brand a clear reason to stand out from the crowd. Cottee’s new Blueberry flavour is set to captivate the interest of consumers in the cordial aisle. With its bright blue colour and refreshing blueberry flavour, this product will be a hit with the whole family.

Following the success of the unique Pine Lime flavour launch in 2007, the new Cottee’s Blueberry flavour will be hard to miss on supermarket shelves. Cottee’s Blueberry flavour is available in 2L RRegular and ‘No Added Sugar’ variants. The excitement continues with the reformulation of the entire Cottee’s No Added Sugar range.

Cottee’s has adjusted its ‘secret recipes’ to give the No Added Sugar products a great new taste. The reformulated flavours will be available in the new ‘Easy Pour’ bottle, with new look labels that will make them easy to spot on shelf. The Diet cordial sub-category is already in growth (AC Nielsen, National Grocery, Value, MAT 31/05/2008), and the great new taste of Cottee’s No Added Sugar range is an exciting development in this sub-category.

With such an established presence in the cordial market place, we’re expecting strong consumer demand for these exciting new Cottee’s products. The new ‘Easy Pour’ bottle, new Blueberry flavour and reformulation of the entire No Added Sugar range are now available to trade customers.

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