Dairy Australia has launched its free Cheese Please guide just in time for the festive season.
Dairy Australia’s Food Communications Manager, Amanda Menegazzo, said Cheese Please has been developed to meet consumers’ growing curiosity at the counter and to remind them of the high quality and huge variety of cheeses that are produced in Australia.
“Cheese Please has been created with input from Australia’s leading cheese experts and includes the detail you can’t communicate in five minutes over the counter on a busy trading day. It aims to break down barriers for the novice cheese lover, as well as challenge the seasoned enthusiast.
“The guide contains information ranging from basic storage advice to inspirational matching ideas – think Darjeeling tea with brie or a smoky whisky with cheddar. The guide is supported by beautiful imagery and really showcases the best of Aussie cheese.”
“Quality Australian cheese is an investment, and this can be intimidating for consumers. We encourage retailers to order and offer Cheese Please to their customers to assist and inspire them in their cheese journey,” Ms Menegazzo added.