On The Shelf

Dare Iced Coffee, just shrunken a bit

It’s true! Good things come in small packages – which is why today Dare have revealed that they’re now expanding their range of popular iced coffees by releasing Double Espresso and No Sugar Added Double Espresso, in a miniature size format.

The latest addition to Dare’s growing range is the 300ml format, which has been created with the exact same recipe as its 500ml big brother. It still features the same Rainforest Alliance Certified Coffee beans and coffee ratio as regular Dare.

“The exciting launch of this new product is part of Dare’s larger strategy to respond to consumer demand and roll out more offerings in smaller pack sizes,” said Adelle Cosgrove, Marketing Manager for Dare.

“This allows more options for Dare coffee drinkers, depending on their lifestyle. If you are looking to manage your calorie or coffee intake, but still want the same great Dare taste – this is the drink for you!”

Life is all about the little things and the new Dare 300ml makes a great addition to your next meal or snack. Its smaller size also makes it an ideal option to drink on the run as it fits snugly into your hand or pocket.

It’s no secret that Australians have become more impatient in the last few years, and lining up for coffee is no exception.

Aussies are now adopting a “convenience” mindset, and Dare are helping new and existing consumers score the best brew – without the queue.

With Dare’s new 300mL, consumers no longer need to dash to their local café to secure their iced brew before closing time. They can now get a quick and easy coffee fix in their own time.

“Our new 300ml bottle is perfect for our consumers looking for a café sized iced coffee, without having to wait. It’s never bean a better time to survive the morning rush or afternoon slump with as little stress as possible”, said Cosgrove.

The nation is feeling the pinch with the price of their daily iced coffee rising, and the Dare team are delighted to offer a quality brew that isn’t going to break the bank.

“We’re proud to offer a new option in our iced coffee range that features the same quality Dare taste, without the café price tag,” added Cosgrove.

“The smaller quantity replicates a standard takeaway size, so fits perfectly within Australia’s coffee culture scene as we aim to appeal to a new market of shoppers.”

Dare 300ml will be available from Thursday the 4th of May in NSW, QLD, VIC, SA, ACT and NT (Not WA or TAS). All Dare Iced Coffee products come in 100 per cent recycled plastic bottles (excluding the cap and label).

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